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NBC Universal
Englewood Cliffs
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, ou
Job Source: NBC UniversalPublicis Groupe
New York
**Company Description** About Digitas Health Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customer
Job Source: Publicis GroupeCity of New York
New York
Job Description The Office of Technology and Innovation (OTI) leverages technology to drive opportunity, improve public safety, and help government run better across New York City. From delivering affordable broadband to protecting against cybersecurity threats and building digital government services, OTI is at the forefront of how the City delive
Job Source: City of New YorkNew York Post
New York
Director of Analytics The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, tele
Job Source: New York PostGirl Scouts of America
New York
About Us Girl Scouts of the USA Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging
Job Source: Girl Scouts of AmericaPublicis Groupe
New York
**Company Description** Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Ph
Job Source: Publicis GroupePatients & Purpose
New York, NY, United States
No One Knows Patients Better Patients & Purpose (P&P) is premier patient marketing agency. For 20+ years across 150+ brands, we’ve been focused on the patient and consumer healthcare experience through digital innovation, data mastery, unparalleled insights, and breakthrough creative. How many other agencies can say that? Our Culture Connects Us
Job Source: Patients & PurposeKADA Inc
Montclair, NJ, United States
Job Description This client is an agency/consultancy firm focused exclusively on market access (ie, payer marketing) - is seeking a Vice President, Group Account Director who wants to contribute, learn, and advance in a highly collaborative, high-energy setting. Their culture will empower you to stretch your capabilities and fulfill your potential.
Job Source: KADA IncNew York
**Company Description**
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health
**Job Description**
We're searching for a VP Director who will be someone within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology.
The VP Director, Data Intelligence will be an expert in brand and overall analytics strategy. The VP Director will extend Digitas Health and the DNA team's knowledge on data strategy and storytelling by exploring new opportunities, identifying new solutions, new platforms, etc. Together with data technology and data strategy, the VP Director defines and innovates our approach to data/client/strategy problems through improved processes, partnerships, and data integration.
Tasks and responsibilities include:
+ Key client contact to lead the overall brand strategy and engagement strategy through discovery and development of measurement plans, learning agendas, and test plans
+ Set up measurement frameworks and applicable insight generation
+ Manage the relationship with important vendors, clients, and company partners
+ Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client's marketing efforts
+ Provide guidance to clients on marketing performance analytics through POV's related to improving performance on marketing activities
+ Develop one or more performance scenarios based on the expected outcome and guide optimization recommendations with internal capabilities and client
+ Educate the DNA team with insights from projects and documented case studies with process and results
+ Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client's marketing efforts
+ Proactively propose performance improvements for clients' marketing activities
+ Through compelling data visualizations, develop insights, main metrics, highlighting opportunities for improvement
+ Keep company partners informed about new opportunities, issues and performance successes.
+ Collaborate with DNA leadership to develop and document case studies with process and results
+ Support DNA leadership in in new client acquisition and new business development
+ Manage team members' careers and provide growth opportunities and coaching
+ Foster a team environment and play an active role in building teams
**Qualifications**
To qualify, you'll need:
+ 7+ years of work experience with analytics and optimization platforms
+ 7+ years of business experience in marketing consulting, advertising or interactive
+ Expertise within the digital environment and in aligning marketing strategies with business needs
+ In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
+ Experience coordinating multiple projects across our teams
+ Client relationship skills
+ Familiarity with the digital environment
+ Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
+ Master's degree (preferred)
+ Adobe Suite Experience
+ You should be open to travel as needed
\#LI-Hybrid
**Additional Information**
All your information will be kept confidential according to EEO guidelines.
_Compensation Range: $159,500 - $269,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/16/2024._
Email Alert for VP/Group Director, Data & Analytics_ jobs in New York
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