Senior Product Manager, TikTok Ads Creative Insight

San Jose, CA, United States

Responsibilities

About Us

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.

We are seeking a TikTok Ads Creative Insight Product Manager to contribute to the development and advancement of the TikTok Ads Creative Insight product, providing deep insights and data-driven ad creative strategies.

Responsibilities:

-Collaborate with the team to participate in the planning, development, and launch of the TikTok Ads Creative Insight product.

-Analyze ad creative data and trends to provide accurate insights and recommendations for effective ad creative strategies.

-Work closely with internal teams, including data analysts, ad operations, and product development, to optimize ad creative.

-Monitor industry trends and competitors, making timely adjustments and improvements to product features to maintain a competitive edge.

-Communicate with clients, understand their needs and feedback, and provide professional advice and solutions.

Qualifications

-5+ years of product management experience in marketing, advertising or creative related products and tools direction;

-have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media buying and ad optimization;

-Strong data analysis and insight capabilities, familiar with ad creative-related metrics and tools.

-Excellent communication and coordination skills, able to collaborate with multiple teams and build strong relationships with clients.

-Project management and prioritization skills, able to handle multiple tasks in a fast-paced environment.

-Keen awareness of ad tech and digital marketing trends, with a creative and problem-solving mindset.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

Job Information:

【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $165000 - $311000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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