Digital Marketing Automation Manager_

Waltham

Digital Marketing Automation Manager

Job ID #: 1729

Company: Evident

Posting Date: Jun 20, 2024

**Working Location:** **MASSACHUSETTS, WALTHAM; MASSACHUSETTS, LITTLETON; MASSACHUSETTS, SOUTHBOROUGH; MASSACHUSETTS, WESTBOROUGH**

Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.

**Let’s inspire healthier lives, together.**

**Job Description**

Responsible for on-line Marketing Automation campaigns to achieve lead targets and maximize ROI of marketing spend. He/She works with the digital and marketing team to develop automation/nurturing strategy, development, implementation, and management of digital marketing programs with the goal of generating leads, growing sales, and improving brand awareness. This individual will be responsible for analyzing and reporting on the performance of the programs to marketing leadership.

**Job Duties**

+ Strategy Development: Developing and implementing strategies for automated marketing campaigns to achieve business objectives such as lead generation, customer acquisition, and retention.

+ Platform Management: Overseeing the selection, configuration, and management of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to execute campaigns effectively.

+ Workflow Design: Creating automated workflows and sequences to nurture leads, engage customers, and drive conversions throughout the marketing funnel.

+ Content Personalization: Utilizing data and segmentation techniques to personalize content and messaging across automated campaigns, improving relevance and engagement.

+ Data Analysis: Monitoring campaign performance metrics and conducting data analysis to assess effectiveness, identify trends, and optimize strategies for better results.

+ Testing and Optimization: Conducting A/B testing and multivariate testing on various campaign elements (e.g., subject lines, CTAs) to optimize performance and maximize ROI.

+ Lead Management: Support developing lead scoring models and managing lead databases to prioritize leads and facilitate smooth handoffs to sales teams.

+ Providing training and support to marketing teams on best practices for using marketing automation tools and leveraging automation features effectively.

+ Compliance and Governance: Ensuring compliance with data privacy regulations (e.g., GDPR, CCPA) and implementing governance processes to maintain data integrity and security within automated campaigns.

Collaboration: Collaborating with cross-functional teams such as sales, product, and IT to align automated marketing efforts with broader business goals and initiatives.

**Job Requirements**

**Education:**

+ Bachelor’s degree in marketing, business, or related field

**Experience:**

+ 5+ years of experience

+ Extensive experience with running and managing Marketing Automation platforms. Pardot experience a plus

+ Experience with CRM platforms. Salesforce.com experience a plus.

**Skills:**

+ Detail oriented with proven analytical and project management skills.

+ Proficient in MS Office 365 Applications especially PowerPoint.

+ Qualified candidate will have demonstrated experience prioritizing and delivering against multiple project deadlines and milestones.

**We realize work isn’t just a job to you.**

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.

EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Today, EVIDENT’s solutions range from industrial microscopes and videoscopes to nondestructive testing technology and x-ray analyzers. These products are widely used for quality control, inspection, and measurement applications. Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, EVIDENT’s technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities. For more information, Click Here (lympus-ims.com) .

It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Posting Notes: || United States (US) || Massachusetts (US-MA) || Waltham ||