Event Marketing Director

New York, NY, United States

Join us for a bright future...Discover where your talent fits best at ALM!

Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry's top talent, offer growth opportunities and provide a fulfilling working environment.

Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events. Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries.

We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes ... big and small.

Salary Range: 95,000 - 105,000 USD Annually

The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

ALM Global is immediately hiring an Event Marketing Director to join its Legal Events team. The Event Marketing Director is charged with collaborating with other team members to ensure the successful marketing of ALM's legal event portfolio.

The Event Marketing Director will be responsible for marketing all aspects of the assigned portfolio. The Event Marketing Director will work with the VP of Marketing to develop and execute marketing strategy on all assigned tasks, as well as work closely with the VP of Marketing in the execution of various marketing needs, including list building; email content development; social media campaigns; digital ad campaigns; attendee reminder campaigns; budget management; campaign reporting; association management, freelancer management, as well as other daily tasks that may arise.

The Event Marketing Director will interact with both internal and external clients and must have highly polished written and verbal communication skills, as well as impeccable organizational skills. The Event Marketing Director will work towards established deadlines for each event, and could be working on multiple events simultaneously. Must be a good multitasker.

Responsibilities:

Develop content marketing to communicate the value of our events and drive qualified leads Deliver those leads to sales (sponsorship and delegate), track conversion and identify areas of improvement

Drive attendance at events through multi-channel marketing programs, manage social media channels, and generate response for periodic surveys

Track marketing performance to meet ROI targets and make recommendations for improvements

Lead development of strategic, client-facing sales pitch materials that communicate our product story, including presentations and sell sheets

Manage association and/or client relationships and related deliverables including email deployments and reporting as needed

Coordinate internal and external resources, including email deployment, designers, digital marketers, etc.

Attend events throughout the year to assist in onsite execution, including working registration, crowd management, or other needs as outlined by the operations team

Coordinate website builds and edits for assigned events

Be responsible for accurate budget management for assigned events

Qualifications: Must have 7 - 10 years of marketing experience, preferably in a sales or lead generation capacity

Must have strong strategic skills to create marketing campaigns that generate leads

Demonstrated experience leading marketing campaigns using email, digital advertising, social and paid search

Ability to communicate creative strategy to develop marketing materials using our in-house creative team

Articulate product value proposition and identify the prospect universes for targeted campaigns

Innovative thinker who incorporates new technology and best practices into their plans

Ability to multitask in a fast-paced environment

Prior management experience

Ability to travel to the events nationwide

Why you should join ALM... Generous Benefit Plans for Medical, Vision & Dental Coverage

401(K) Plan With Match

Paid Time Off (Vacation, Personal Days & Sick Days)

Summer Fridays - Early Office Closure

Paid Holidays

Health Savings Account

Flexible Spending Accounts for Dependent Care & Medical Expenses

Parental Leave

Career Development Learning & Training Opportunities

Educational Assistance

Employee Referral Bonus

Employee Recognition Awards

Short-term & Long-term Disability Coverage

Flexible Work Schedules

ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.