Chief Chick & Brand Strategist

Atlanta, GA, United States

Graphic Design USA Magazine's People to Watch in 2020

From GD USA:

GDUSA starts each year spotlighting a group of people who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service.

AIGA Atlanta Fellow Award 2021

Awarded at the chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.

AAMA's Black Marketer's on the Rise 2022

Black Marketers On The Rise is a fraction of the stellar of Black talent in our community and beyond. As you review the list, take time to connect with these individuals on Instagram or LinkedIn. Black marketers need resources, jobs, RFPs, and equal pay to thrive in this ecosystem we call America. W

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA, with clients all over the United States. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands. She helps clients narrow their focus, gives their brands a voice, slingshot their confidence, and clarifies their message to resonate directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 25 years, she has worked as a brand strategist, graphic designer, creative director, and brand manager, giving her experiences that inform how she works with her clients. Her passion for brand strategy also extends to her advertising strategy, branding, and design professorship at The Creative Circus for 13 years. In 2019 she also took on an additional role as their Diversity & Inclusion Advisor and, a year later, the Design Department Senior Advisor role. In 2020 she was named one of Graphic Design USA Magazine’s People to Watch.

Nakita graduated from Hampton University in Hampton, VA, where she obtained a B.A. in Graphic Design. She then went on to a graduate design program at The Portfolio Center (now Miami Ad School) in Atlanta, GA. She is involved in several professional and non-profit organizations. She is a core team member of African-American Graphic Designers (AAGD), a member of the African-American Marketers Association (AAMA), and a board member of Good Thinking Atlanta. In 2022 she was named one of African-American Marketing Association’s Black Marketers on the Rise. In 2020 she was named one of Graphic Design USA Magazine’s People to Watch.

In 2021, she was honored as an AIGA Atlanta Fellow for making significant contributions to raising the standards of excellence in design within their local, regional, and national design community.

Along with her work and passion projects, she now gets to share her knowledge and experiences with diverse audiences on the international speaking stage for organizations like WPP Global, BBDO Atlanta, Phoenix Design Week, The One Club, Maryland Institute College of Art, and the Georgia Tech College of Business. As always, her goal is to wield her crayons for good.

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA, with clients all over the United States. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands. She helps clients narrow their focus, gives their brands a voice, slingshot their confidence, and clarifies their message to resonate directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 25 years, she has worked as a brand strategist, graphic designer, creative director, and brand manager, giving her experiences that inform how she works with her clients. Her passion for brand strategy also extends to her advertising strategy, branding, and design professorship at The Creative Circus for 13 years. In 2019 she also took on an additional role as their Diversity & Inclusion Advisor and, a year later, the Design Department Senior Advisor role. In 2020 she was also named one of Graphic Design USA Magazine’s People to Watch, and then in 2021 she was honored as an AIGA Atlanta Fellow, which recognizes her contributions to the design community locally and nationally.

She is involved in several professional and non-profit organizations, including AIGA, African-American Graphic Designers (AAGD), and Good Thinking Atlanta. Along with her work and passion projects, she now gets to share her knowledge and experiences with diverse audiences on the international speaking stage for organizations like WPP Global, BBDO Atlanta, Phoenix Design Week, The One Club, Maryland Institute College of Art, and the Georgia Tech College of Business. As always, her goal is to wield her crayons for good.

Branding Is Like Dating: How to Woo Your Customers

Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating: How to Woo Your Customers focuses on how to approach branding your business the same way you would build a new relationship. Marketing is no longer B2B or B2C. It's H2H (Human to Human). We will cover not only the stages of wooing your client, but also how to create the long-term partnership you want instead of succumbing to the pitfalls of a client relationship while remaining true to yourself and your brand. Whether you are just starting your business or thinking about reigniting or shifting the focus of your brand, this session is for you ladies! You will walk away with a new perspective about what branding is, how to make sure it resonates with the right people, and give you the confidence to make decisions about your brand that will yield results.

The Strategic Creative: Make Magic in Your Career

You have a brand whether you are being strategic about it or not. Often we are so focused on branding our clients and their businesses that we don’t take the time to be strategic about our own. In this session, you will learn some key elements to building a personal or business brand as a creative. How you set goals, create a lane for yourself, tell your story, and build community makes you who you are. Whether you are an employee, freelancer, or business owner, having a brand that represents you authentically IS the magic, and it will give you the creative career of your dreams!

Stiletto Strategy: How to Build Your Personal Brand

Presentation Description (maximum 250 words):

How do you build a personal brand without losing the personal part? Often you may feel like you need to be someone other than yourself when you're in a professional setting. Building a personal brand can be organic but the best ones are built authentically and strategically. Once you know who you are and what you stand for, your reputation will speak for itself. Whether it's the stilettos you choose, what you say on social media or how you choose to move up the corporate ladder, it all matters. Those pieces of your personality are what make it possible for you to create lasting relationships with influencers in your industry.

Nakita M. Pope, Chief Chick and Brand Strategist at Branding Chicks we will discuss how to think like a brand, genuinely connect with your colleagues and clients, and pinpoint strategic methods to achieve your goals.

ProTalk: The Strategic Creative: Make Magic in Your Career

Maryland Institute College of Art Open Studies Residency - Guest Lecture

Awarded at the chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.

2021

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Why choose me?

Branding shapes how we perceive every person & business in this world, and I'm here to tell you why.

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