Marketing Manager

Little Ferry, NJ, United States

Since 2018, Wisetack has been building transparent and intuitive consumer lending products that help service-based businesses thrive (think HVAC companies, veterinarians, or auto repair shops).

Our leadership team comes from top fintech companies such as Lending Club, Affirm, and Varo Money. And we’re backed by leading VCs, including Insight Partners, Greylock, and Bain Capital Ventures (investors in Airbnb, LinkedIn, Instagram, Dropbox, and more).

Having raised $84M, we’re a well-funded startup and have invested in people and technology while growing our partnerships — responsibly.

We’re also proud to have received recognition from the fintech world. Awards we’ve won include:

2023 Best Consumer Lending Program by Tearsheet

2023 Best Point of Sale Product by Fintech Breakthrough

2022 Best Consumer Lending Solution by Finovate

2022 Best Emerging Lending Platform by Lendit (now Fintech Nexus)

But what you’ll find us gleaming about the most is the recognition from our own customers, particularly our sky-high NPS rating of 79. (For reference, the average score is 44 for financial services and 36 for SaaS companies .)

As a result of our efforts in building this healthy company culture, we’ve been nominated to several Great Places to Work lists, such as Best Small Workplaces, Best Workplaces in the Bay Area, and Best Workplaces in Financial Services & Insurance.

Like any startup, we’re in it for the long haul, and we’re looking for people willing to join our journey of building something special together.

This process starts with our company values, which guide us in everything we do — and have played a critical role in our success. We valiantly abide by them, and would expect you to do the same:

Put customers first (that’s our M.O.)

Act fast (leverage our startup environment).

Lead the way (show and tell).

Take ownership (everyone is hands-on here).

Be a good human (no egos, build financial products that do right by people).

Learn more about our values here .

Our Marketing Team Values

Every single month our team is delivering results. We focus on customers, revenue, delivering when we say we will, and being the champion of one another. It’s fun to market a product that customers genuinely love, and also challenging to balance all the commotion and “many hat wearing” required by a start up.

We’re master communicators, especially with our colleagues. We tell people what we’re doing and why and what happened.

Measure just enough to know what’s working.

Ask for edits and input at the right time. Give clear, useful feedback at the right time.

A small amount of process can save us a lot of time.

The Role

We’re looking for a marketing generalist who can own a number of key campaigns, as well as be a hands-on, make-it-happen support for the rest of the team. If you’re someone who doesn’t need all the answers to get started, gets a kick out of solving a brain teaser, enjoys stumbling on good marketing and figuring out how they did it, and makes micro adjustments to everything until it’s “just right”, and just generally likes other people. you’re probably a good fit for this role.

Responsibilities

Responsibilities will shift as the business shifts and as you identify and raise your hand for new initiatives. Current responsibilities are:

Lead generation – Finding new ways to find merchants who need our services and convince them to talk to us. Right now this includes things like a referral program and live event marketing efforts.

Sales enablement – Helping our sales teams close the deal with content, customer incentives, campaigns, and anything else they need.

Merchant activation efforts – Our key customers are service businesses like plumbers, HVAC shops, and fencing companies. You’ll create everything from social posts, blog posts, emails, training videos, run our customer loyalty group, and our bi-annual “sweepstakes” event to motivate merchants to offer Wisetack.

Online reputation – It’s useful for all our marketing efforts when customers share their experience with others online, so you’ll create ways to make sure this happens, as well as share positive and negative feedback with our product and account management teams.

Campaign and communications support – It takes a village to move the marketing wheel. We’ll ask for your help on things like inventory management, general email sends, generating custom marketing materials, and more.

Requirements

2+ years of marketing experience

Familiarity with Hubspot

Strong copywriting skills

Experience with a startup, fintech/lending experience preferred

Bonus points

Event marketing experience

Social media marketing experience

Interview Process

Application Review

Recruiter Screen

Hiring Manager Screen

Virtual Onsite:

Interview I

Interview II

Interview III

Meet with Leadership: Head of Growth

Final Call with Hiring Manager

References

Offer

The range of base salary for the position is between $75,000 - $105,000, plus equity, and benefits . Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level and competencies.

Spend a little time on our About Us page and check out our Press page and our blog for more. If you think this might be a fit, we’d love to hear from you!

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