Manager, Marketing & Communications (Maryland)
, MD, United States
Manager, Marketing & Communications (Maryland) page is loaded Manager, Marketing & Communications (Maryland) Apply locations Goodwill Maryland Corporate Office (Frederick, MD) time type Full time posted on Posted 3 Days Ago job requisition id R15842 Our regional headquarters are located in beautiful Frederick Maryland where the region is currently comprised of 9 retail stores, 2 warehouse locations and has roughly 300 employees. We hope to expand our retail footprint and believe we have capacity for upwards of 15-20 stores within our territory.
This is a unique opportunity to work in a smaller region, but have the support and infrastructure of one of the largest Goodwill’s in the network, Goodwill of Central and Northern Arizona (GCNA). After the merger in 2020, Goodwill of Monocacy Valley has been able to grow retail revenue and stabilize operations with the support of GCNA’s innovative best practices.
1750 Monocacy Blvd Frederick Maryland, 21701, Position Description :
Manages and ensures the execution of marketing programs for Goodwill Industries of Monocacy Valley (GIMV) and its affiliated entities. Responsible for carrying out the day-to-day activation of marketing and communications activities in the GIMV region, including general support for Goodwill of Central and Northern Arizona. Leads the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration. These efforts will position GCNA as the regional leader in mission related services and the thrift retail and donated goods business.
Essential Duties and Responsibilities :
Manages local advertising and promotion in the GIMV region to execute on marketing and communications annual and seasonal plans, and additional marketing and communications deliverables in accordance with standards and logistic processes sourced from MARCOM leadership.
Partners with marketing department leadership to ensure advertising and marketing costs are within departments’ annual budgets set by the department heads.
Provides copywriting support ongoing internal, external, online and offline written communications and content initiatives, including bi-monthly job seeker e-blasts, print and online advertisements, brochures, web copy, and additional creative outlets, while ensuring consistency across internal and external communications for brand voice and messaging.
Outlines project timelines and collaborates with the marketing team to determine project components and due dates.
Works in partnership with the creative team, developing creative briefs and guiding creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets.
In partnership with Communications team leadership, builds and maintains content calendar, copywrites content, and creates graphics, including taking photography for social media.
Collaborates and supports in the development of media and radio talking points.
Sources data to compile local reporting of social media, e-mail, and advertising activities.
Partners with marketing and communications third-party vendors and in-house efforts to identify, craft, and pitch stories to the media and the general public.
Builds and manages strong working relationships with Team Members, including regional leadership.
May periodically travel to Arizona offices.
May provide on-site support for various organization activities and events.
Maintains regular and consistent in-person attendance.
Models Goodwill Core Values – Trust, Collaboration, Engagement, Ownership, and Innovation.
Performs other related duties, as assigned.
Minimum Qualifications (Education, Experience, Skills) :
Bachelors’ Degree or equivalent experience in Marketing, Business, or another related field, Master’s Degree a plus.
Minimum of 5+ years’ agency or in-house marketing and communications team experience.
Impeccable project management skills and attention to detail.
Demonstrated multitasking and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Demonstrated experience in content management, social media, and other back-end marketing systems.
Experience building and delivering detailed recap reports.
Proficiency with community relationships, omnichannel marketing, retail integrations and social media strategy, preferred.
Ability to deal professionally in a corporate and not-for-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
Demonstrated excellence in written communication skills, including news, business and persuasive writing.
Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications and media relations.
Ability to speak and read English proficiently.
Strong MS Office skills including Word, Excel, and Outlook.
Valid driver’s license and clean driving record.
Ability to pass a background check and drug screen, where applicable for position.
You will be eligible for a comprehensive Total Rewards package, 1st of the month following 60 days of employment that includes the following:
5 Medical Plans
Employer Funded Health Reimbursement Account (HRA)
3 Dental Plans
Vision Plan
401K (Immediate participation upon hire)
Employer Paid Life Insurance
Employee Assistance Program (EAP)
Paid Time Off; Sick and Vacation
Paid Holidays
These are just a few highlights of our key benefit offerings!
Goodwill endeavors to make our website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR Services at 602-535-4000 , option 5, or [email protected] . We consider applicants for all positions without regard to race, color, religion, sex, sexual orientation, national origin, age, marital or veteran status, the presence of a non-job related medical condition or disability, or any other legally protected status. We will make reasonable accommodation and modification, including adaptive devices, to assist any person with a disability to apply for and, if hired, to perform the duties the position they seek. Assistance could include help in completing on-line application as well as providing alternative communication, e.g., Braille and Large Print.
PHISHING SCAM WARNING: Goodwill of Central and Northern Arizona/Goodwill Industries of Monocacy Valley, Inc. (“GCNA/GIMV”) are among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making artificial job offers in order to collect personal and financial information from unsuspecting individuals. Please note that GCNA/GIMV only use company email addresses, which contain “@goodwillaz.org” or @gimv.org”, to communicate with candidates via email. The company also uses secure tools on our website to receive data from applicants and would never ask them to submit their personal banking information to apply for an open job. If you are contacted by someone about an open job at GCNA/GIMV, please verify the domain of the sender’s email address and that they are asking you to apply on this website. If you believe you have been a victim of a phishing scam, please visit the Department of Homeland Security’s Cyber Smart website ( https://www.cisa.gov/be-cyber-smart/campaign ) to learn how to report it.
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