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PCH/Media
New York, NY, United States
WE NEED : A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market. YOU ARE: An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bri
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Plandome
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Oakwood
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University Gardens
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Roslyn Harbor
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Laurelton
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Hewlett Bay Park
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Hartsdale
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Job Source: FlexJobsNew York, NY, United States
About the role :
We're looking for a strategic, growth-oriented Product Marketing Specialist to accelerate the adoption and growth of Gusto within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!
Here’s what you’ll do day-to-day:
Understand the market : Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
Create Positioning, Messaging, and Packaging : Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.
Deliver Go-to-Market Strategy and Campaigns: Use insights on how to reach target customers across their journey to design go-to-market strategies that hit metrics across awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app).
Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
Here's what we're looking for:
3-5 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.
1-3 years experience working with lifecycle marketing
Experience using customer insights and data to inform segmentation, messaging, and manage experiments
Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze
Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
Strategic thinking combined with a “roll up the sleeves” doer attitude
Our base salary cash compensation range for this role is $100,000 to $130,000 in Denver, and $121,000 to $157,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
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Email Alert for Product Marketing Manager jobs in New York, NY, United States
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