Strategist-Digital Content_
Memphis
Summary
The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.
Responsibilities
+ Completes assigned goals.
+ Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
+ Looks for new ways to expand the Baptist digital presence.
+ Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
+ Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.
Requirements, Preferences and Experience
Education
Minimum: Bachelor's degree
Experience
Preferred: 7 years creating and implementing digital content strategy
Minimum: 5 years creating and implementing digital content strategy
Special Skills
Preferred: Understanding of web design basics
Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics
About Baptist Memorial Health Care
At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
At Baptist, We Offer:
+ Competitive salaries
+ Paid vacation/time off
+ Continuing education opportunities
+ Generous retirement plan
+ Health insurance, including dental and vision
+ Sick leave
+ Service awards
+ Free parking
+ Short-term disability
+ Life insurance
+ Health care and dependent care spending accounts
+ Education assistance/continuing education
+ Employee referral program
Job Summary:
Position: 1894 - Strategist-Digital Content
Facility: BMHCC Corporate Office
Department: HS Communications Corporate
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area REQNUMBER: 22446