Director of Marketing and Communications
Austin, TX, United States
Director of Marketing and Communications
Job Title: Director of Marketing and Communications Reports To: VP of Marketing and Communications FLSA Status: Exempt Date Prepared: September 2022
Job Summary The Director of Marketing and Communications at Austin Urban Technology Movement (AUTMHQ) is responsible for implementing and maintaining a robust strategic organizational public relations program. The goal is to ensure that AUTMHQ is seen as a leader in the workforce development field. Reporting to the VP of Marketing and Communications, the Director implements, and maintains all AUTMHQ external and internal brand management and content distribution strategies, e-mail marketing, advertising, partnership development, and steers the overall execution of the communications goals to advance AUTMHQs workforce development objectives. The Director will also help to establish AUTMHQ and its members as thought leaders to a broader audience. Through integrated public relations, this position will continue to increase the visibility of the organization's many programs, events, and initiatives to the larger community. The Director will supervise a Marketing Coordinator, and others, when hired. Job Responsibilities To perform this job successfully, an individual must be able to perform each essential duty and responsibility compellingly. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.
Implements strategic proactive media outreach by identifying AUTMHQ brand awareness opportunities; takes initiative to act upon these opportunities to achieve results. Cultivates relationships with media to create future opportunities.
Implements organization's e-mail marketing campaigns for all departments and programs.
Implements digital and social media strategy, including the evolving digital market and contributes new ideas to enhance the organizations social presence. Analyzes, synthesizes and course corrects based on data and metrics provided.
Shepherd our social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, Creator Studio, Canva, etc.).
Implement social media best practices (trends, hashtags, formats, etc.).
Build a 30/60/90-day content calendar for the organization.
Engage on social platforms through comments and messages.
Identifies trends and leverages opportunities within the industry using channels, social and digital tools.
Targets assignments to support the strategic vision of AUTMHQ; develops recommendations of marketing activities to increase revenue.
Advances projects and campaigns including coordinating with vendors and managing the communications team junior staff members.
Leads and provides strategic direction on new projects. Manages and prioritizes staff time to fulfill cyclical as well as new projects as needed.
Assists with maintaining vendor and consultant relationships including metrics and reporting.
Creates marketing materials includi