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Marketing Performance Manager
Company: Spark Energy, LLC
Title: Marketing Performance Manager
Location: Houston, Texas - Corporate Office (this role requires an in-office work schedule)
Department: Marketing
Reports to: Vice President, Portfolio Management & Business Insights
FLSA Status: Exempt
Via Renewables was founded as Spark Energy in 1999 in Houston, Texas, and quickly became one of the pioneers of the retail energy industry. Since then, it has been established as one of the most dependable and trusted electricity providers and natural gas companies in the country, serving customers in 94 utilities across 19 states. Led by increased consumer demand for renewable power, Via Renewables has enhanced its renewable and carbon neutral energy plans to align with evolving customer needs. Its mission is to become a market-leading provider of sustainable energy and to develop renewable resources including solar, hydro, and battery technology.
JOB SUMMARY
The Marketing Performance Manager will be a key player in propelling the performance of Spark Energy brands across acquisition, retention, and awareness efforts. The Marketing Performance Manager will utilize their prior work related marketing expertise and cutting-edge AI tools to develop and execute data-driven campaigns across multiple channels, with a focus on web-based sales.
SUMMARY OF ESSENTIAL JOB FUNCTIONS
• Conduct market research and competitor analysis to identify target audiences and growth opportunities
• Develop comprehensive customer acquisition strategies aligned with business goals and objectives
• Utilize AI tools like Gemini and ChatGPT to generate creative content, craft compelling messaging, and personalize campaign elements
• Analyze campaign performance, identify areas for improvement, and optimize campaigns for maximum ROI
• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness
• Translate data insights into strategic recommendations and actionable plans
• Manage and execute multi-channel marketing campaigns across various platforms (e.g., search, social media, email)
• Collaborate with cross-functional teams (design, sales) to ensure brand consistency and a seamless customer experience
• Manage marketing activities and campaigns, ensuring projects are completed on time and within budget
• Create clear performance metrics and hold vendors/agencies accountable for delivering results
• Deep understanding of marketing principles, strategies, and best practices
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent written and verbal communication skills
• Creative problem-solver with a strong work ethic and the ability to manage multiple priorities
• Ability to work independently and as part of a team
MINIMUM REQUIREMENTS
• Required - Bachelor Degree
• Required - Minimum of 5 years of experience in marketing, with a proven track record of success in customer acquisition
• Deep expertise in digital marketing channels (SEO, SEM, social media, content marketing)
• Experience leveraging AI tools for marketing purposes is a major plus (e.g., Gemini, ChatGPT)
• Excellent verbal and written communication skills. Must be a persuasive speaker and presenter
• Strong quantitative and analytical skills with accuracy and attention to detail
• Work well independently with minimal supervision and can manage multiple priorities
• Flexible in a dynamically changing environment
ABILITIES REQUIRED
• Able to work in a time-sensitive environment with non-flexible deadlines
• Demonstrates integrity at all times
• Able to meet highest attendance requirements
• Able to handle multiple tasks concurrently
• Able to work a minimum of 40 hours per week
• Able to speak, read and write English
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Via Renewables is an equal opportunity employer.
**Please no staffing or recruiting firm inquiries or applicants**
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Marketing Performance Manager - Houston, Texas (Utilities/Retail Energy Industry) jobs in Houston, TX, United States
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