Product Marketing Manager, Shopper

San Francisco, CA, United States

**Product Marketing Manager, Shopper**

at Instacart San Francisco, CA **We're transforming the grocery industry**

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, weve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.

**OVERVIEW**

Our marketing team is charged with defining the Instacart brand and making it a household name. We are right- and left-brained - combining creativity with a rigorously analytical approach. We move fast, work nimbly, and are laser-focused on driving measurable business impact.

We're looking for a Product Marketing Manager to join our Shopper Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to work closely with Product Management, Integrated Marketing, Creative, and Lifecycle teams to generate strong outcomes. This position will own the go-to-market strategy for earnings features and messages regarding the Shopper app. Within this scope, the role will lead initiatives related to product positioning and messaging, identifying insight-driven product opportunities, and leading the product marketing launches.

Strong communication skills will be important, and this person will be able to confidently share their strategy to align partners at all levels.

**ABOUT THE JOB**

* Champion the voice of the Shopper by partnering closely with Product to define priority features based on shopper needs and market analysis, blending quantitative and qualitative insights to find untapped opportunities for growth

* Collaborate with product on the roadmap and various features, helping Product make design and decide by communicating the voice of the shopper.

* Lead go to market of key features to drive awareness, comprehension and adoption, partnering with teammates to develop and execute all messaging, channel, and creative elements

* Bring strong, performant product storytelling to life throughout every step of the customer journey

**ABOUT YOU**

* 5+ years experience in marketing; 3+ of those years in product marketing specifically

* Significant experience working in tech product marketing, driving adoption for digital products and features

* Strong storyteller with the ability to develop campaigns that set the right expectations, tell a clear narrative, and invoke empathy and emotion in messaging and approach

* Data-driven marketer, with ability to drive experimentation plans

* Experience using insights and strategic thinking to build business cases that influence stakeholders

* Experience communicating the benefits of various marketing strategies to business audiences of all levels

* Experience driving complex projects in a fast-paced environment

* You take a lot of initiative, but are continuously collaborative

**Preferred Experience & Skills:**

* Experience bringing product marketing to life in the physical world a plus

* Working on the creator or worker side of a marketplace platform a plus

* Experience with earning or promotions related messaging a plus

**Accommodations & Accessibility**

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an and someone from our team will reach out soon to see how we may be able to assist.

**Voluntary Self ID Questionnaire (US)** At Instacart, we like to think of ourselves as a potluckwhere everyone brings something new, different, and flavorful to the table. We believe our teams wide range of perspectives, experiences and backgrounds enable us to build a better product for our customers. Instacart is for everyone, and were committed to fostering diverse and inclusive teams that reflect the communities we serve.

Individuals seeking employment at Instacart are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other protected characteristic.

Please note: If you apply for more than one job, you will be asked to fill out the questionnaire for each application.

In order to track our effectiveness in recruiting a wide range of talent, we invite all applicants to self-identify demographic information. Completion of the form is required as part of our standard application process - but disclosing your demographic information is optional. Any information that you do provide will be recorded and maintained in a confidential file.

**Self-identification categories**

* **Gender Identity**: How a person identifies their gender, regardless of their gender assigned at birth.

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