Senior Marketing Manager

Germantown, TN, United States

101929

Corporate HR Remote, Memphis, Tennessee 38138

TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

SR Manager Email Marketing & Automation

TruGreen is seeking a Senior Manager, Email Marketing & Automation, with a strong background in lead nurture and acquisition strategies. This individual will be responsible for developing, implementing, and optimizing marketing automation initiatives that drive the growth of our customer base and is focused on increasing lead to close metrics. In this role, you will not only be responsible for shaping the strategy but also actively executing campaigns to ensure success.

Position Overview

SR Manager of Content Marketing

The Senior Manager of Content Marketing at TruGreen is a strategic and hands-on role that plays a critical part in shaping and executing our content strategy. This individual will be responsible for developing content that resonates with our target audience while overseeing the overall content marketing strategy. The ideal candidate will bring new and fresh thinking to help drive expansion and optimization of our digital presence across channels.

Position Overview

SR Manager, Retention

Owns overall strategy and execution of TruGreen’s Organic Social marketing channel and Customer Sentiment. Responsible for developing social media content strategy for each channel (Facebook, Instagram, Twitter, Snapchat, etc.) to elevate TruGreen’s social presence. Manages internal and 3rd party social media teams to develop and execute all social content (videos, posts, blogs, stories, etc) to improve brand reputation. Lead team responsible for review and sentiment tracking, responses, and insights.

Responsibilities

SR Manager Email Marketing & Automation

Collaborate with cross-functional teams to define email marketing and automation strategies aligned with business goals, focused on nurturing leads.

Define the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads.

Develop and execute email marketing campaigns from start to finish, ensuring they are well-planned, effective, and aligned with the brand's voice and goals.

Design and build email templates, audiences and customer journeys within our marketing automation system focused around moving leads through the sales journey.

Develop and maintain robust customer segmentation strategies to ensure that campaigns are highly targeted and relevant to specific segments.

Monitor and manage email deliverability rates, identifying and resolving issues that could impact email delivery to ensure optimal inbox placement.

Develop and implement comprehensive lead nurturing programs to guide prospects through the sales funnel, ensuring timely and relevant communication.

Collaborate with content teams to create personalized and engaging content that resonates with target audiences.

Regularly analyze the performance of initiatives, leveraging data and analytics to refine strategies and improve campaign effectiveness.

Stay up-to-date with email marketing regulations, including CAN-SPAM and GDPR, to ensure all campaigns adhere to legal requirements.

Keep up with industry trends and competitive marketing automation strategies to identify opportunities and areas for improvement.

Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.

Responsibilities

SR Manager Content Marketing

Develop and execute a comprehensive content strategy aligned with TruGreen's marketing and business goals, focusing on building brand awareness, engagement and leads.

Write and produce various types of high-quality content, including blog posts, articles, infographics, videos, and more.

Utilize audience insights to create tailored content that speaks to different customer segments, ensuring content relevancy and effectiveness.

Ensure that all content is optimized for search engines (SEO) to enhance organic visibility and improve search rankings.

Develop and maintain an editorial calendar, managing content production timelines and ensuring consistent output.

Monitor content performance using analytics tools, and make data-driven decisions to refine content strategies and improve engagement.

Collaborate with the social media team to align content with social media strategies, ensuring consistent messaging and brand voice.

Maintain brand consistency and messaging throughout all content, adhering to the company's core values and voice.

Work with cross-functional teams to create holistic content campaigns that drive results.

Collaborate with agency partners, ensuring clear communication, shared goals, and effective campaign execution while maintaining alignment with the company's brand and objectives.

Work with functional leads to determine content gaps and recommend topic ideas based on key business and user insights and support the content lifecycle management

Stay up-to-date with industry trends and best practices specific to content marketing

Responsibilities

SR Manager, Retention

Develop, implement and champion customer sentiment measurement and goals, working cross-functionally to share actionable insights that improve customer retention

Lead TruGreen’s Organic Social channel, including overall strategy, content and execution for all applications (Facebook, Instagram, Twitter, etc.), working in close collaboration with Paid Social team to ensure cohesive approach

Drives strategy to build brand advocates among our employee base and customer base

Manages social marketing and sentiment budgets, allocating across channels and reporting out on benefit/performance to ensure we are maximizing return

Manages all internal and 3rd party social teams, owning development and execution of all social content, including videos, posts, blogs, contests, etc.

Responsible for identifying and implementing technology platforms to streamline and enhance social and sentiment strategies

Oversees cross-team efforts to listen and respond to positive, negative, and neutral social comments and mentions, constantly seeking process optimizations to achieve industry standard response rates

Manages TruGreen’s online reputation including monitoring for crisis and community management efforts, collaborating with PR team and Legal on communications relating to potential or emerging high-risk situations

Oversees all social listening tools across all platforms and provide social reporting on brand, industry/competitor and consumer social trends

Works with the PR/Communications team to define and maximize influencer relations strategies and earned media

Education And Experience Requirements

SR Manager Email Marketing & Automation

Bachelor’s degree in marketing, business, economics, or a related field.

Proven experience (5+ years) in email marketing, with hands-on experience in executing campaigns from the ground up.

Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.

Education And Experience Requirements

SR Manager Content Marketing

Bachelor’s degree in marketing, communications, journalism or a related field.

Proven experience (7+ years) in content marketing with a strong background in content strategy and creation.

Exceptional writing and editing skills, with a portfolio of published work.

Education And Experience Requirements

SR Manager, Retention

Bachelor's Degree in a marketing or business field

6+ years of experience in social media marketing/Public Relations

Knowledge, Skills, And Abilities

SR Manager Email Marketing & Automation

Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.

Articulate communicator with excellent interpersonal skills

Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners

Ability to identify operational gaps/opportunities and implement solutions

Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business

Strong technical acumen and core understanding of marketing functions/systems

Proven ability to conceptualize solutions and creatively problem-solve

Knowledge, Skills, And Abilities

SR Manager Content Marketing

Highly creative with a discerning eye for detail and excellent storytelling skills leveraging multimedia formats.

Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.

Articulate communicator with excellent interpersonal skills.

Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.

Ability to identify operational gaps/opportunities and implement solutions.

Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business.

Strong technical acumen and core understanding of marketing functions/systems.

Proven ability to conceptualize solutions and creatively problem-solve.

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

Sit, stand and walk

Use hands and arms to handle, feel or reach

Speak and hear

Use close vision abilities

Occasionally required to:

Lift or move up to 25 lbs.

Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

Low to moderate

Adverse Conditions

Minimal

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

$95,010.00 - $158,350.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit https://trugreen.phenompro.com/us/en/eeoc-and-eeo-policy or to request an application accommodation, please visit https://trugreen.phenompro.com/us/en/disabilities-accommodations

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

TruGreen performs pre-employment testing.

To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer

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