Public Relations Senior Account Executive (B2B Tech/Cybersecurity/Enterprise)

Dallas, TX, United States

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.

About the role: As a Senior Account Executive, you’ve worked at an agency or possibly at a start-up but most importantly, you’ve worked with some innovative teams over the course of 3-5 years and been a vital part of some really engaging creative campaigns. We don’t have to tell you how to build a plan or find the right influencers to pitch. You have your go-to bloggers and journos in your favorites and tend to be in the fast lane when it comes to the latest trends. You are an exceptional writer and motivational leader, eager to assume more responsibility and looking for the right team to grow in a compelling way. If this sounds like the opportunity you’ve been waiting for, you should definitely look at Highwire.

Essential Functions Media/Influencer Relations

Strong relationships with more than ten key media across business and industry

Ability to identify new media and opportunities for clients and share with teams and across the agency regularly

Regular and ongoing proactive pitches that generate coverage for the whole team

Coaching of junior staff to improve team relationships

Strong grasp and creative use of social media channels to engage and support efforts

Experience measuring the ROI of communications activities

Experience with social media influencer engagement, content campaigns, and media coverage amplification

Client Service/Management

Ability to manage projects from concept through execution

Track competitors and flag opportunities and news events for commentary or discussion

Own and direct client PR calls

Provide counsel on media opportunities and coverage even under difficult circumstances

Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics

Own key elements of the PR program (analysts, speaking, content, etc.)

Be a solid go to resource for client contact

Develop budget and team priority allocations

Participate in media training sessions with clients including developing key messages and all follow up from session

Writing Proficiencies

Ability to generate a plan for a campaign or an entire PR program

Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly

Professional, articulate and timely client communication

Development of consistent, creative, successful pitches

Agency Operations

Participation in new business process including research and presenting at pitch

Identify, attend and encourage others to attend networking events

Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example

Support teams and manage up and down

Responsible use of flexible work policies

Uses Highwire social channels; writes for Highwire blog

Mentor junior staff to elevate development

Self Development

Proactively set up quarterly goals with manager; track against goals and demonstrate growth

Effectively prioritize responsibilities based on impact, timelines, workflow and client goals

Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion

Identify areas for self-improvement and bring suggestions and solutions to management

Consistently hit deadlines or give enough notice if you won’t

Attends regular networking events

Highwire Perks Competitive salary

Merit-based bonuses and promotions

Hybrid work model to suit your schedule and lifestyle

Excellent vacation policy including an extended break for summer and winter holiday

Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm

401K Match

Medical and dental benefits/ FSA

Paid Parental Leave

Commuter Benefit

Home office equipment stipend

Growth Mindset Stipend of $100 annually for books, exhibitions, etc.

Technology reimbursement

Wellness benefit

Donation Match

Full-time writing Coach

Mentorship

Monthly recognition programs

Employee referral bonus

New business referral bonus

Quarterly Highwire fun events – Thanksgiving is our favorite holiday

Dog-friendly work environment

Extremely supportive, nurturing environment with many opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com . Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to [email protected] so that we can review and flag the fraudulent domain and user IDs for removal.

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