Sr Marketing Manager – Adventures in Odyssey & Digital Content Subscription Programs

Colorado Springs, CO, United States

Sr Marketing Manager – Adventures in Odyssey & Digital Content Subscription Programs Job Description Posted Monday, March 4, 2024 at 5:00 AM

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Senior Marketing Manager – Adventures in Odyssey & Digital Content Subscription Programs position exists to provide leadership and direction to the Marketing team responsible for the successful development and execution of all Digital Content Subscription strategic acquisition plans. The Senior Marketing Manager will employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing strategies and tactics designed to acquire new subscribers resulting in overall growth and improvement in the effectiveness and breadth of the ministry’s Content Subscription Programs. Success requires an outcome-driven, measurement-minded, audience-centric leader.

Leads collaborative efforts of internal marketing, data, and research team members to provide an analysis of marketplace, product strategy recommendations, brand alignment and timing parameters to achieve marketing deliverables

Develops innovative omni-channel marketing plans tailored to the target audience and designed to acquire new subscribers and expand sales/revenue generation. Success requires that measurable objectives are met

Strategic Marketing Execution

Is accountable for driving successful design, implementation, and execution of marketing strategies for acquisition programs designed to meet measurable goals and objectives for both the Adventures in Odyssey Club and Digital Content Subscription programs. Establishes and communicates project scope, strategy, and objectives to lead cross-functional teams in the development and implementation of ROI-driven omni-channel acquisition campaigns

Provides leadership and direction to the Marketing teams which support the Adventures in Odyssey Club, Focus Streaming Platform, Focus Educational Learning Environments, and the like regarding the acquisition of digital content self-service subscribers

Provides strategic management oversight of all aspects of acquisition campaigns and communication journeys including budgeting, brand/product positioning, messaging and visuals, media mix, calls to action, and response channels – ensuring that campaigns appeal to the audience and drive measurable response

Provides management oversight of all acquisition campaigns to ensure internal stakeholder approvals are received, deadlines are met, and provide contingency planning / problem solving. Success requires that measurable objectives are met

Measurement Based Accountability

Is accountable for the measurement, evaluation, and communication of the effectiveness of acquisition campaigns. Works collaboratively with cross-functional team to ensure that campaign measurement and reporting structures are in place that will provide visibility to key metrics, and measure actual performance against plan

Knows and understands how to analyze campaign results data and transform the learnings into actionable business insights that lead to campaign optimization and enhanced ROI. Makes data-driven recommendations for testing new acquisition strategies and tactics – continuously driven by a test-learn-apply approach

Makes recommendations for technology needs to further the Digital Content Self-Service Subscriber Acquisition programs

Collaborates with Marketing Manager – Digital Subscription Retention to compile and develop comprehensive reports. Provides regular acquisition reports to Senior Marketing Director and Marketing VP on progress to goal. Success requires that measurable objectives are met

Competitive Trends and Insights

Collaborates with cross-functional ministry teams to gather, review, and analyze the strengths and weaknesses of current and potential competitors, and monitors market trends for opportunities to leverage learning for campaign or product enhancements

Proactively partners with internal marketing teams to share learnings, gain new insights and maximize effectiveness of all marketing initiatives

Other Duties/Responsibilities:

Limited travel may be required for events, conferences

This role may require occasional travel including nights and weekends

Performs other duties as assigned

JOB QUALIFICATIONS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Approaches projects from an interdependent philosophy. Must be a creative thinker, strong work ethic, able to collaborate with others

Can professionally represent FOTF to outside parties

Knowledge/Experience:

Bachelor’s Degree in Business with emphasis in Digital Marketing (MBA or Master’s Degree a plus)

5-7 years of experience in direct marketing product/project management, advertising account management, and/or management consulting

2-3 years of experience with digital subscription program acquisition

Proven track record of driving measurable acquisition, engagement, and growth

Computer proficiency in a variety of Windows-based software and other SaaS systems

Advanced Excel skills a benefit

Experience in giving presentations and public communication

Knowledge of digital and social media communication tools and platforms

Salesforce and Salesforce Marketing Cloud experience a benefit

Skills, Abilities and Special Talents/Gifts:

Exceptional written and verbal skills – both in one-on-one and in group settings

Ability to pivot, flex and manage multiple projects and functions

High Emotional Intelligence (assessment may be given)

Strong analytical skills and demonstrated ability to analyze objective and subjective data and develop recommendations

Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions or choose course of action that moves projects to completion

Attention to detail and accuracy

Ability to bring a positive approach to the marketing culture

Stewardship Requirements:

Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Works collaboratively to generate revenue of $4-$10 million for the ministry

Salary Range: $83,196 to $95,157/yr

Application Materials Instructions:

Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage

Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan

Vacation Time & Vacation Payout

Sick Time

Holidays

Service Awards

Community Service Days

Bookstore Discount

Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan

Vision Plan

Life Insurance

Disability Insurance

Flexible Spending Accounts

EAP (Employee Assistance Program)

Tuition Reimbursement

Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

Sick Time

Bookstore Discount

Fitness Center

Tentative Search Timeline:

Priority will be given to applications submitted by April 8th, 2024. However, this posting will remain open until filled.

The potential employee start date is April 15th, 2024 .

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

#J-18808-Ljbffr