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Napavalleywineacademy
Washington, DC, United States
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as
Job Source: NapavalleywineacademyPrince George's Community Federal Credit Union
Bowie, MD, United States
Prince George's Community Federal Credit Union is seeking a seasoned marketing professional with experience in a credit union or bank to fill the role of Marketing Director. This position leads the development and execution of the organization’s marketing and public relations strategy and is accountable for the daily operations of a full service Ma
Job Source: Prince George's Community Federal Credit UnionThe Morrow Hotel Washington, DC Curio Collection by Hilton
Washington, DC, United States
Overview Opportunity: Director of Marketing Develop and execute strategic marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, and community partnerships. Potential Career Path Area Director of Marketing – Corporate Director of Marketing Essential Job Functi
Job Source: The Morrow Hotel Washington, DC Curio Collection by HiltonCato Institute
Washington, DC, United States
Working with and reporting to the Chief Marketing Officer, this position will oversee all marketing efforts, including managing all social media channels and developing paid marketing strategies and campaigns. Consistently undertakes analytics and data mining to better understand Cato audiences, which will influence messaging and other communicatio
Job Source: Cato InstituteDcode
Washington, DC, United States
Company Description Dcode was founded on the belief that technology can improve the way our government operates. Through our consulting services, we bring together a community of leaders across tech, government, industry, and venture capital to drive commercial innovation in the federal market. Job Description JOB DESCRIPTION Dcode is looking fo
Job Source: DcodeRADIANT
Vienna, VA, United States
About Us: Radiant Digital delivers technology consulting and business solutions for commercial and government clients. Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources. CMMI Maturity Level III and ISO 9001 – 2015 certified. Responsibilities: • Conduct detailed marke
Job Source: RADIANTUSAFacts Group
Washington, DC, United States
The Organization At USAFacts, we believe facts deserve to be heard. We are on a mission to provide a comprehensive and unbiased look at our country by the numbers. Democracy thrives on serious, reasoned, and informed debate. And we’re here for it. Founded and funded by Steve Ballmer, former CEO of Microsoft, USAFacts answers questions around govern
Job Source: USAFacts GroupWestfield Outdoor, Inc.
Washington, DC, United States
Responsibilities: The Director of Marketing is responsible for managing the company's brands and marketing efforts. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness and stature of the company. Ensure branding consistency across all communications internally and externally. Mai
Job Source: Westfield Outdoor, Inc.Washington, DC, United States
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com .
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https://go.cultureindex.com/s/SZp28aojTX
Location: New York, NY or Port Washington, NY
Position Overview:
Manages the development and creation of all strategic and tactical marketing activities for the Cavit, Cipriani and Sarah Jessica Parker/Invivo X premium wine brand portfolios. Works collaboratively with winery personnel, internal and external creative teams to develop relevant, dynamic and ownable marketing assets for both trade and consumer communication platforms. Works closely with key Field Sales and National Account teams in creating customer focused trade materials to drive sales success. Works cross-functionally with Portfolio Management, Sales, Public Relations, Legal and Finance teams. Reports to the SVP of Marketing and leads a team of two brand marketing managers.
Responsibilities/Essential Functions:
Manages a team of two responsible for: Leading development of annual brand plans and budgets
Day-to-day creative development of innovative consumer and trade marketing materials for local and national programs.
Development and execution of 360 marketing programs —insights, strategy, media, creative, digital, retail, etc.
Collaborating with portfolio management and sales teams to develop materials and programs to directly support selling efforts on and off premise.
Monitoring and tracking brand spending based on approved marketing budgets and invoice wineries for brand expenses accordingly.
Briefing and executing social and digital media including creative development, KPI creation and reporting
Leading social media strategy and execution including content calendars, photoshoots, copywriting, promotions/sweeps, influencers, etc
Analyzing brand and marketing program performance through syndicated and internal data.
Collaborating closely with suppliers/brand owners in conjunction with portfolio managers on a regular basis and prepare business review presentations to review sales and marketing programs, results, and future plans.
Recommending channel and/or customer strategies and tactics to senior Marketing, Portfolio and Sales leadership.
In-market visits as needed to represent brands to wholesalers, key retailers, and market intelligence gathering alongside distributor sales reps and portfolio team.
Overseeing line extensions and new brand launches including label creation and design, label copy and TTB approvals. Working closely with wineries on related logistics.
Developing annual competitive analysis to provide around wine blends, styles and competitive activity/performance.
Ensures continued differentiation of brands within the portfolio (brand positioning, voice, identity) and ongoing consistency of those brand IDs across all channels.
Lead relationships with internal and external agencies.
Responsible for sharing overall team status with SVP of Marketing.
Qualifications/Requirements:
Bachelor’s Degree required; MBA a plus
Minimum 5-7 years’ experience in marketing (Alc/Bev category experience required)
Minimum 2-3 years’ experience managing a team
Has successfully managed high profile partnerships/celebrity brands
Must be “in the know” and have the ability to leverage pop culture and trends to develop more powerful consumer communications
Strong understanding of the US 3-Tier system, it’s laws and state-by-state route-to-market
Strong understanding of media strategies, tactics and current on all viable platforms
Strong communication, both written and verbal and ability to present in front of large groups
Superior organizational skills, detail-oriented, must be able to manage multiple priorities and meet deadlines in a matrix organization
Ability to work independently and in a dynamic, high energy, team-oriented atmosphere
High level of proficiency with technology, 3rd-party syndicated data platforms
Wine knowledge preferable but not required
Foreign language skills a plus, Spanish and/or Italian
Domestic travel up to 10%
Benefits Overview:
Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.
Palm Bay International is an equal opportunity employer.
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Email Alert for Marketing Director jobs in Washington, DC, United States
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