Director of Philanthropy Marketing

Boston, MA, United States

Beth Israel Lahey Health Director of Philanthropy Marketing Charlestown , Massachusetts Apply Now Work Shift: Day (United States of America)

FLSA Status: Exempt

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.

The Director of Philanthropy Marketing oversees the development and implementation of philanthropic marketing, branding, and promotional efforts that enhance the image and reputation of Beth Israel Lahey Health (BILH) and all member institutions. This includes but is not limited to the oversight of all print, digital, and social media philanthropic marketing channels to donor-facing audiences.

Job Description:

The Director of Philanthropy Marketing maintains close and collaborative working relationships with all system and hospital leadership, philanthropy frontline fundraisers, department administrators, board members, donors, BILH Marketing Communications, internal communications and External Relations teams in support of philanthropic objectives. They oversee a team of approximately four direct reports and vendors in support of marketing efforts.

The Director of Philanthropy Marketing:

• Directs the promotional efforts of comprehensive philanthropic campaigns across BILH and its affiliate hospitals.

• Drives marketing efforts to attract new highly rated donors and transformational gifts to BILH and member hospitals.

• Directs platforms and programs to enhance the image and reputation of senior leadership within the philanthropic community.

• Ensures the integrity and consistency of system and affiliate messaging and brand standards. Develops tools and templates that can be leveraged across development teams to improve ROI.

• Directs the development of marketing materials and programs to drive donor engagement and philanthropic revenue. Oversees cause marketing efforts and digital fundraising programs.

• Oversees the development of creative design and production of materials to support frontline fundraisers and philanthropic goals.

Essential Duties & Responsibilities including but not limited to:

Oversee the management and execution of integrated philanthropic marketing channels including design, production, digital, video, advertising, print, and social media. Ensure programs are benchmarked and provide competitive differentiation to set first-class standards of marketing programs.

Create and disseminate consistent and “on brand” philanthropic marketing materials. Oversee the development, design and production of collateral, online and offline multimedia that reflect consistent branding standards and drive philanthropic revenue.

Support the marketing strategy for all BILH and affiliate hospitals’ campaign marketing and fundraising materials, serving as the expert on social media, email and web initiatives, as well as branding, design, and advertising. Support the development and maintenance of a fiscal year editorial calendar to drive comprehensive messaging by audience through integrated communication channels.

Coordinate with BILH and affiliate philanthropic marketing functions to support public relations opportunities and ensure consistency of branding and messaging platforms.Serve as content expert for branding guidelines and liaison to corporate marketing.

Direct the development and production of content and tools to support the internal communications needs of the BILH Chief Development Officer to share consistent, transparent, and regular messages that drive employee engagement and retention.

Develop and administer annual budgets.

Support all event marketing needs including venue decor, collateral, digital, invitations, branding, messaging and event overall brand experience. Work with donor relations, events, and communications teams to develop creative stewardship tools and donor marketing materials to support fundraising objectives. Implement metrics and tracking to assess ROI and program refinement to meet clearly articulated goals.

Support the needs of marketing committees to engage donor feedback and creativity, test ideas, and foster creative collaborations.

Oversee the development and implementation of project management tools to facilitate work and allocate resources appropriately.

Conduct industry benchmarking to ensure competitive differentiation and best-in-class marketing programs.

Required Qualifications:

Bachelor's degree required.

5-8 years related work experieince required, and 1-3 years supervisory/management experience required

Must demonstrate teamwork, resourcefulness, results orientation, optimism, and Trust. Experience in marketing, communications, event management, and donor relations in large, complex institution

Strong organizational skills and demonstrated excellence in problem solving, attention to detail, and project coordination.

Ability to work occasional evenings and weekends as required

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.

More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.

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