Senior FP&A Analyst - Marketing

San Francisco, CA, United States

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We’re looking for a Senior FP&A Analyst specializing in Marketing. This role will be responsible for providing financial analysis and decision support and partner directly with Marketing leaders to help drive investments and optimize marketing spend. We’re looking for an analytical self-starter to help us execute. If you are excited to grow, a quick learner, metric driven and have a bias for action, please apply!

About the role

Location: Remote-first (United States; BC & ON, Canada)

Full-time / part-time

Exempt status

Permanent

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below in USD and pertain to workers in the United States)

Zone A: [$121,800 - $163,800

Zone B: [$114,500 - $154,000]

Zone C: [$107,200 - $144,150]

Reporting to the Senior Director, FP&A

As a Senior FP&A Analyst, you’ll …

Assist in developing and reporting the budget/forecast for Marketing spend including headcount and opex

Play a key role in the developing monthly reporting packages, business reviews and KPI reporting to leadership teams

Identify business functional drivers and develop methodologies to support in-depth analysis and decision-making (channel efficiency, funnel conversion and campaign performance to identify opportunities for more efficient spending)

Understanding of SaaS metrics such as CAC to LTV a plus

Prepare monthly financial presentations for leadership, effectively communicating financial results and performance to financial forecast and budget

Provide insightful financial analysis and strategic insight to cross-functional teams

Identify opportunities to leverage technology/systems to automate manual reporting and data analysis

Research and explain sizable month-end variances versus financial plans

Partner with cross functional teams such as Accounting to ensure month-end accruals and timing of expenses and accruals are captured accurately

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Senior FP&A Analyst if you:

Have experience at a fast growing technology startup that scaled during your time there and able to adapt to changes in priorities and plans

3+ years experience as a financial analyst

Strong experience in financial modeling, forecasting techniques, and data analysis tools (e.g., Gsheets, Excel, Salesforce). FP&A planning tool experience a plus

Proven experience in business partnering, with a focus on supporting specific departments, ideally Sales and Marketing teams

Excellent analytical skills with the ability to translate complex data into actionable insights

Strong communication and presentation skills, with the ability to convey financial information to non-finance stakeholders

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements

Our Core Behaviors:

Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers

Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment

Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care

Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

Equity ownership (RSUs) in a growing, privately-owned company

100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment

12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement

Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program

Access to mental wellness and professional coaching, therapy, and Employee Assistance Program

Monthly stipends to support health and wellness, smart work, and professional growth

Professional career coaching, internal learning & development programs

401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage

Discounted Pet Insurance offering (US only)

Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog , LinkedIn , X (Twitter) , and/or Glassdoor .

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice .

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