Marketing Automation Manager
Oakland, CA, United States
Marketing Automation Manager
IDR is seeking a Marketing Automation Manager to join one of our top clients in northern California. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today!
This position is fully remote! Must be comfortable working during PST business hours.
Position Overview for the Marketing Automation Manager: Manages marketing automation initiatives, serving as the primary user and administrator of Adobe Campaign.
Develops and enhances digital marketing initiatives
Supervises multi-channel marketing campaigns (email, SMS, direct mail)
Collaborates closely with stakeholders to bolster the infrastructure and architecture of Adobe Campaign.
Required Skills for the Marketing Automation Manager : Experience w/ Adobe Campaign
Experience w/ A/B testing (including subject lines, CTAs, messaging, etc.)
Experience w/ relational databases, data structures, creating data schema and SQL
Prior work experience in the healthcare or financial services industry is a plus!