Vice President, Paid Social
Dallas, TX, United States
At Mod Op, we are dedicated to delivering innovative and effective marketing solutions that drive brand growth and engagement. Our dynamic team of professionals thrives on creativity, collaboration, and innovative strategies to meet the diverse needs of our B2B and B2C clients. We are seeking a visionary Vice President of Paid Social to lead our team and propel our agency to new heights in the realm of paid social media marketing.
The Vice President of Paid Social will spearhead our paid social media initiatives, driving strategic direction, team leadership, and innovation. This role demands a forward-thinking leader with deep expertise in paid social media, a pulse on industry trends, and a history of successful strategy execution and team management. The VP of Paid Social will be responsible for managing a team, developing, and implementing new strategies, optimizing performance, and ensuring that our agency remains at the forefront of social media advertising. The position reports to the EVP of Paid Channel Marketing. The position is based in Dallas. It is a hybrid remote/in office role.
Success in this role will be determined by your ability to move the team forward, build expertise among the team, build strong relationships with team members, and work independently within the appropriate reporting structure.
Responsibilities:
Lead, mentor, and inspire the paid social team, fostering a collaborative and high-performance culture
Develop comprehensive paid social media strategies across various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others
Stay abreast of industry trends, platform updates, and emerging technologies to keep the agency's paid social strategies cutting-edge
Evaluate new tools, platforms, and partnerships to enhance campaign effectiveness and efficiency
Share insights and trends with clients and internal teams to inform strategic decisions
Ensure that all paid social campaigns are innovative, on-brand, and utilize the latest industry best practices
In conjunction with the Director, Paid Social, oversee the recruitment, training, and professional development of team members
Serve as a senior contact for key clients, providing strategic guidance and addressing any concerns or questions related to paid social
Foster strong, long-lasting relationships with clients, ensuring their satisfaction and retention
Negotiate with platform representatives and third-party vendors to secure the best rates and services
Manage team resources, ensuring optimal allocation of resources to achieve agency profitability and utilization goals within the paid social team for the paid channel marketing strategic business unit
Track and report on financial performance, identifying opportunities for cost savings and efficiency improvements
May require active client work on key accounts, including strategy development and readouts
Work with growth teams on new business pitches, demonstrating Mod Op's paid social expertise
Requirements
Bachelor's degree in marketing, advertising, business, or a related field
Minimum of 8-10 years of experience in paid social media, with at least 5 years in a leadership role within an agency setting or corporate setting
Agency experience preferred
Proven history of developing and executing successful paid social media strategies across multiple platforms
Deep understanding of social media platforms, advertising technologies, and analytics tools
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Excellent communication, presentation, and people skills
Creative, problem-solving oriented thinker with the ability to innovate and adapt in a demanding environment
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
Experience in both B2B and B2C preferred
Benefits
Health, dental and vision benefits
401k plus matching
Life Insurance
Unlimited PTO plus December holiday closure
Hybrid remote/In-office work schedule
Fun company culture with a great balance of work and play
Individual offices (no cubes!)
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