Digital Marketing Manager

Acton, MA, United States

The Paper Store is committed to being the premiere destination for all of our customer’s gift-giving needs. Our mission is to share our passion for The Paper Store with each customer, during each visit, by going above and beyond their expectations for both selection and service.

The Digital Marketing Manager will embody strategic thinking, creative prowess, and tactical execution to help further accelerate The Paper Store’s omnichannel sales growth via digital marketing channels. This role will own the planning and execution of The Paper Store’s digital marketing to ensure a journey that brands the company, encourages online and in-store purchases and attracts new customers. Key to this role will be spearheading efforts to seamlessly integrate online and offline shopping experiences and ensure a data-driven, personalized journey. They will need to be a creative thinker, a data-driven decision-maker, and a collaborative team player.

The Digital Marketing Manager reports directly to the Director of Ecommerce & Digital Marketing.

COMPETENCIES:

Communication: Communication is direct and to the point while maintaining employees’ self-esteem. Sets clear performance expectations and provides ongoing feedback. Solicits dialogue to ensure understanding of expectations.

Leadership: Ability to motivate and influence the team to create buy-in. Clarifies initiatives and articulates their strategic relevance. Helps employees to see the potential for developing their skills; assists them ineliminatingbarriers to their development.

Development: Demonstrates a passion for teaching. Identifies skill opportunities and takes timely and appropriate action to coach, develop and redirect employees as needed.

Delegation: Delegates responsibility based on the employee’s ability and potential. Communicate action steps and desired outcomes. Follows up to ensure success.

Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.

Creativity and Initiative: Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.

Professionalism: Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.

Personal Development: Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.

KEY RESPONSIBILITIES: Be a TPS brand ambassador

Manage and analyze online display, paid social, affiliate marketing, email, SMS/text marketing, and programmatic display to ensure key KPIs, new customer acquisition and sales goals are met

Develop and implement strategic digital marketing plans based on quantitative data to achieve online and in-store performance goals, ROI/ROAS targets with a strong focus on new customer acquisition

Understand and leverage consumer data in our CDP (consumer data platform) to create campaigns that positively impact customer behaviors

Analyze and report on key performance metrics, including budget performance, ROAS, engagement and customer acquisition cost, to inform decision-making.

Implement and optimize email marketing campaigns, including automation, segmentation, and A/B testing. Responsible for ongoing management of inbox placement and development of strategies to ensure optimal deliverability

Manage strategic digital and web agency partnerships to extract optimal results, ensuring the objectives are being executed to goal and source new partners as needed

Define and approve assets along with creative teams for all digital campaigns and proactively suggest data-driven optimizations

Execute detailed analyses of campaign effectiveness across all marketing channels - including segmentation, creative targeting, and cohort analysis.

Develop and manage the digital marketing budget, including allocation of resources across various channels, campaigns, and initiatives to maximize ROI and achieve growth objectives

Strategize and develop digital campaigns with key vendors, leveraging various marketing/digital channels while effectively managing the vendor relationship

Support the development of a data-driven culture within the organization, leveraging analytics to make informed marketing decisions

Lead and mentor a team of digital marketing professionals, providing guidance, setting performance goals, and fostering a collaborative and innovative work environment

Stay updated on industry trends, emerging technologies, and competitor strategies to identify growth opportunities

JOB REQUIREMENTS: Bachelor’s degree required with 3+ years of marketing experience and a thorough grasp of digital marketing, analytics and sales-driving tactics

Proficiency in utilizing marketing automation and customer relationship management (CRM) tools

Analytical mindset with the ability to interpret data, draw insights, and adjust strategies accordingly

Exceptional project management skills, including the ability to manage multiple campaigns simultaneously

A resourceful self-starter with a team-first, collaborative mentality

Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail

Strong team collaboration skills to manage a team and work cross-functionally with the ability to manage multiple tasks at once in a fast-paced environment

Strong verbal, visual and presenter communication skills to business stakeholders of various levels within the organization

Ability to work 3+ days/week at the Corporate Office in Acton, MA

Professional presentation in attire, demeanor, and appearance

The Paper Store is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.

Full time position.