Director of Performance Marketing

Concord, MA, United States

????About Us

FreshCut Paper was created by renowned designer Peter Hewitt in 2020. Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that are wilt-proof and crafted to last a lifetime. Our paper sculptures are affordable, environmental, artful, and lasting. We are poised to take a bite out of the $8 billion fresh cut flower industry and the $6 billion greeting card market.. Our product is a compelling, contemporary, alternative way to send flowers and yes they are beautiful.

Beyond having a fraction of the carbon footprint of imported flowers, we plant a tree for every bouquet sold, and partner with 1% for the Planet, an organization and global movement that tirelessly works to tackle our planet’s most pressing environmental issues.

????The Opportunity

You will scale a critical capability for the company’s growth. You will drive the success and effectiveness of our performance marketing online media properties and beyond. You’ll need to deeply understand customer personas, creative that resonates with them as well as every metric that drives campaign performance. This role will build the system to position our products, grow our funnels, launch campaigns, and analyze our KPIs so we can scale our reach and be efficient with customer acquisition costs. The opportunity is a blend of strategy and execution. We are looking for someone with a growth mindset, who leans into action, and is high impact.

What you will be doing

You will manage a significant marketing budget to efficiently achieve customer acquisition goals across a diversified mix of inbound channels: Collaborate and partner with digital media agencies to optimize and expand customer acquisition strategy across all paid digital channels, primarily META and Google but also engaging with Tiktok, Pinterest and others. Leverage extensive first and third-party data to maximize campaign profitability by analyzing dimensions such as lifetime customer value, lead quality, product mix, location, age, and device. Serve as the subject matter expert for performance marketing, including keeping a pulse on industry trends, creative and value propositions, new targeting opportunities, and data hygiene. Collaborate with internal teams and agencies to plan and execute a continuous test & learn approach to optimize existing channels and break into new ones. Continuously optimize media through close analysis of dayparting, seasonality, geographical exposure, frequency, cost and more to drive strategic decision-making

✨What success looks like:

As a fast growing business with explosive potential the site will need to grow with the business. Opportunity is abundant. You have direct impact and influence on the website's evolution. We are looking for people who embrace learning, ideation, collaboration, risk takers, and see the positive in what an undefined future will be. There is an opportunity to define your career path and contribution in and outside of your expertise. As the business grows, successful talent will grow with it. Successful people will create impact and put the team over individual wins. Greatness is achieved through collaboration.

What you will bring

7+ years of growth marketing experience with at least 3 years spent running sizable performance marketing campaigns (preferably in B2C, SEO, organic)

Can effectively deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance

Know the entire performance marketing landscape, and have a perspective on how to build campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies

Strong analytical skills, data-focused, and goes deep to ensure quality data decision-making

Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics

You will partner cross-functionally with Finance and Marketing teams to drive campaign success

Can roll up your sleeves and run any campaign yourself

Flexible and agile to handle the competing priorities of a fast growing company

Curiosity and pursue lifelong learning

A strong eye for design and experiences that engage and delight customers and users

????The Employee FreshCut Paper Experience

We are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good.. We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.

EOE

FreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.

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