Director of Content Marketing & SEO

San Francisco, CA, United States

Director of Content Marketing & SEO (Hands-On Role)

MESA is the most flexible workflow automation platform in the Shopify App Store. We're a young yet promising product that creates real value for Shopify merchants and enhances their lives. We're looking for a multi-talented leader to head up the Marketing team and drive the next level of acquisition. Having conducted meaningful tests across various marketing channels, we believe a broad approach to long-tail Content Marketing is our clear path to hyper-growth. That's where you come in. We're seeking an experienced Content Marketing leader who excels at understanding complex technical concepts and translating them into clear, relatable terms. If you know "what works" for Content Marketing and SEO, can prioritize across many good ideas, and have a knack for writing engaging copy, managing SEO functions, leveraging data for strategic decisions, and making technical ideas accessible to a broad audience, you might be the perfect fit to lead our small but mighty Marketing team.

About The Company

ShopPad Inc. has been building forward-thinking software for over a decade. Our flagship product, MESA, now takes center stage, representing 99% of the company's focus. MESA allows online businesses to build tailored automations for their business without the need to code. Thousands of ecommerce retailers, from nationally recognized brands to rapidly growing startups and all kinds of cool companies in between, use MESA every day. The team behind MESA is comprised of smart, kind individuals who are genuinely excited about automation. We have a supportive culture that values craftsmanship and emphasizes serving our customers with excellence.

About You

You are an experienced marketing leader with hands-on expertise in ecommerce, content marketing, copywriting, and SEO. You thrive in the dual role of guiding a small team and directly crafting compelling, optimized content to drive organic traffic. With a strong background in ecommerce, you understand the dynamics of digital marketing and are skilled in leveraging content to drive user engagement and conversions. Your ability to analyze data informs your strategic decisions, enhancing your impactful execution of content strategies that resonate deeply with ecommerce operators. As a dynamic team leader, you inspire your team to exceed goals while fostering an environment of growth and innovation. You excel in crafting clear and compelling stories and messages that meet market demand and deeply resonate with customers, setting the brand apart in a competitive landscape. You understand the importance of balancing strategic leadership with hands-on execution. While you will set goals for the department and attend weekly leadership team meetings, you are also ready to roll up your sleeves and directly contribute to content creation and SEO optimization.

What You'll Get To Do

Develop and execute a comprehensive content marketing strategy to drive long-tail organic traffic.

Create compelling, SEO-friendly content tailored to ecommerce operators.

Optimize conversion rates across all channels, including our main website and Shopify App Store.

Experiment with video marketing initiatives and engage with online communities to boost brand presence.

Mentor and grow a high-performing marketing team aligned with MESA's strategic goals.

Set goals for the department and attend weekly leadership team meetings.

Travel to the Bay Area four times a year for leadership planning sessions.

Requirements Experience in the e-commerce industry

5+ years of experience in content marketing and SEO

2+ years of experience managing direct reports

Proven track record of developing and implementing successful content strategies

Strong knowledge of SEO best practices and on-page optimization techniques

Experience with keyword research and SEO tools

Excellent writing and editing skills

Proficiency in Google Analytics

Ability to work independently and manage multiple projects

Benefits Competitive Salary: Your compensation is the same no matter where you live.

Wellness: Medical (Anthem, employees in California also have Kaiser HMO as an option), Dental (Guardian) & Vision (CoPower) + 72 hours of paid sick time each year.

Paid Time-Off: Three weeks of vacation (increasing to four after your 4-year anniversary) + fourteen company holidays + your birthday.

401k: We match 100% of your contribution up to 2% of your salary.

Remote Work: You can work from home, a coffee shop, a coworking space or a hut on the beach.

Sabbatical: Once you've been at ShopPad for 5 years, you get a fully paid month off in addition to regular vacation.

Home Office: $1,000 to make your home office awesome & $65 a month for your home internet.

Parental Leave: 4 weeks of paid leave for all new parents (including adoption).

Fun: Every month, we host company-wide events like trivia, cooking classes, game nights, virtual escape rooms, wine tastings, movies, and more.

Giving Back: We will match your charitable donations up to $500 each year because we want to support the organizations that are important to you.

Equipment: We'll provide ShopPad swag, a new MacBook Pro, and all of the basics to get you started.

Team Trips: Week-long, all-expenses-paid retreats to work and play in person.