Email Marketing Manager

McLean, VA, United States

Career Opportunities with Americas Test Kitchen

America's Test Kitchen is looking for an Email Marketing Manager with experience in email automation and newsletter strategy. This opportunity is ideal for someone who loves lifecycle marketing and believes that newsletters should be delightful customer experiences tied to clear growth objectives. In this role, you will be responsible for the development and execution of newsletter campaigns and contribute to the overall marketing plans for ATK.

Our email and lifecycle strategies support all business objectives including digital memberships, magazine subscriptions, cookbooks, TV shows, podcasts and a few more ideas in the hopper. The ideal candidate will have experience supporting successful marketing automation programs, creatively implementing content marketing strategy, attention to detail and the ability to work collaboratively across teams.

You will work closely with other members of the Marketing, Editorial & Product teams to strategize, plan, execute and analyze various email marketing initiatives and campaigns.

Responsibilities include:

Manage a calendar for specific email products as assigned. This will include: Creating content strategies for hitting goals for specific product lines Collaboration with the design, social media, digital marketing, and editorial teams to bring newsletters into cross-channel campaigns

Compiling reporting/analyze data on email newsletter performance

Working in coordination with internal partners to strategize on offers, timing, and segmentation.

Support the strategy, execution and insights of our newsletter products, including positioning briefs and regular audits with design and editorial partners

Help conceive and implement tests aimed at improving email performance metrics (CTR, opens, etc.), sales and retention

Contribute to list segmentation strategy to improve targeting, and analyze performance of segments

Actively participate in cross-functional project teams to support the implementation of new online, and social initiatives including: Design and web development

Communication with Customer Service regarding initiatives that could result in customer feedback

Cross-functional use of social video assets to support email executions

You'll be a great fit if if you have:

Documented success and experience specifically in advanced lifecycle marketing and automation, 2-5 years experience

Owned growth strategies for newsletter products

Segmentation and audience strategy experience

Strong POV on benchmark metrics including inbox placement, deliverability and sender reputation

Experience with an advanced ESP set-up

Strong analytical skills, a data-driven mindset and an interest in facing analytical challenges by diving deep into large datasets with Tableau and Excel

Experience and/or strong interest in applying agile methodologies and practices

Excellent organizational ability and ability to manage multiple projects on deadlines

Excellent communication skills and experience collaborating across functions and disciplines

Experience with and desire to create compelling and effective marketing campaigns

Interest and opinions on newsletters, generally, no matter the industry

You love to learn new things, and are proactive about doing so

You’re a creative problem solver with strong attention to detail

You’re highly collaborative, both with folks with similar skill sets and also those across teams

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

About America’s Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/ .

Why America’s Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

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