Research Marketing Analyst
Sacramento, CA, United States
Research Marketing Analyst assists to maximize station revenue & ratings opportunities. This position is part of a fast-paced team, is responsible for daily research communication to all department managers and will take complete ownership of their tasks and projects and see them through until delivered.
Additional Job Description
Overseeing, analyzing and maintaining all research information and functions from Nielsen, Comscore, Kantar (Vivvix), Wide Orbit Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
Prepare performance reports for managers within deadlines.
Creates customized sales and research presentations
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Communicate with department leaders on research findings
Requirements & Skills:
Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics preferred
Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Wide Orbit Media Sales, Kantar (Vivvix) and other comparable software
Ability to learn new software programs quickly on a self-directed training schedule.
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Compensation - $26+/hr commensurate with experience and skill level
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