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Vice President, Communications

Silver Spring, MD, United States

Association of Zoos and Aquariums

The Association of Zoos and Aquariums (AZA) is a 501(c)3 non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. AZA represents more than 235 facilities in the United States and overseas, which collectively draw more than 200 million visitors every year. AZA-accredited zoos and aquariums meet the highest standards in animal care and welfare and provide a fun, safe, and educational family experience.

Vice President, Communications, Association of Zoos and Aquariums

The Vice President, Communications, is responsible for the robust communications efforts of the Association of Zoos and Aquariums, including publications, website, media relations, social media, and public opinion polling. The VP works with the AZA Senior Vice President, External Affairs, to set the communications direction and focus for the association.

Essential duties include:

Develop and lead AZA’s communications strategy and execute programs to deliver communications objectives throughout the organization

Develop communication strategies for delivery of association priorities and strategic promises

Manage communications team and consultants responsible for or involved in external and internal communications

Manage AZA’s brand and reputation

Research and analyze reporter coverage areas, industry trends and AZA data to develop innovative story ideas and conduct media outreach

Serve as AZA’s spokesperson

Execute earned media strategy to assure public views the organization and its members favorably

Manage media relations and maximize media opportunities

Develop internal publications such as newsletters, releases, email announcements, annual reports, online content, video content, and other materials

Oversee robust public opinion polling

Oversee website content development and website tracking

Act as AZA staff liaison to relevant AZA committees, as appropriate

Work with AZA members on communications needs

Experience Required

10 to 15 years of practical experience in public relations and strategy; agency, Congressional, and non-profit experience highly preferred

Comfortable with public speaking and communicating both verbally and in writing • Demonstrated increasing level of responsibility and management of teams

Demonstrated experience with building, growing, and leading a team

Past experience managing PR teams and clients

Experience with brand and reputation management

Proven track record in managing public relations on cross-functional teams

Able to write clear, impactful media materials and persuasive marketing copy

Attention to detail, deadline-focused and able to prioritize and execute multiple tasks

High degree of computer literacy, proficient in Microsoft Office suite, and other PR management tools

A keen enthusiasm for and demonstrable understanding of Web trends and technologies, and utilizing data analytics in strategic communications planning

Able to interact effectively with various levels of management and other departments

Strong project management skills to oversee the execution of initiatives, either independently or in conjunction with a team

Able to identify and understand association needs and market trends, and analyze data

Demonstrated skills in leadership, management, and collaboration

Must be self-directed and able to work independently

Bachelor’s degree required; major in Communications, Public Relations or Journalism is strongly preferred

Experience leading PR efforts for both public and private companies is a plus

Experience being a company spokesperson with media training is a plus

Experience in or with the zoo and aquarium community is a plus

Perks

Flexible, hybrid work environment; excellent benefits package; opportunity to work in a meaningful role at an organization that represents the gold standard in the zoo and aquarium community.

Salary

Starting at $100,400

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