Marketing Capabilities Manager

Plainsboro, NJ, United States

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The role of the Marketing Capabilities Manager is pivotal in empowering our commercial team to excel in the marketplace. This individual is the driving force behind identifying skill gaps, setting priorities, and meticulously developing a roadmap for advancement. They ensure our marketers are not only up-to-date but are also trendsetters in a dynamic, competitive environment. By drawing on best practices from leading marketing organizations, this manager pinpoints innovation opportunities for our team. They are responsible for establishing strategic directions, designing training blueprints, and equipping our marketers with the expertise to redefine industry standards.

This role emphasizes perpetual learning and leadership in the market, which is essential for our brand’s growth and success. It ensures our team is consistently equipped to achieve breakthroughs in the challenging and constantly changing healthcare sector. Ultimately, this manager enhances our marketing team’s capabilities, guaranteeing that our colleagues have the skills and knowledge to meet business goals and excel in a fast-paced market.

Relationships

Reports to the Marketing Futures and Excellence Lead. Collaborates with cross-functional teams, including employee experience, marketing, analytics, and technology, to assess, develop, and implement marketing capabilities and training. Communicates innovative strategies to therapeutic area marketing teams.

Essential Functions

Capability Need Identification: Conduct comprehensive assessments to identify current and future capability needs of the marketing team. Utilize data-driven insights, industry trends, performance metrics, and stakeholder feedback to determine skill gaps and areas for development. Analyze market trends and industry best practices to align learning programs with current and future skills requirements to drive business success

Business Objectives Alignment: Collaborate with marketing leadership to align capability development programs with overall business objectives. Provide insights and recommendations to leadership regarding talent development strategies. Work closely with HR and other relevant departments to integrate initiatives into broader organizational development strategies and ensure alignment

Prioritization and Roadmap Development: Develop and maintain a prioritized roadmap for capability development that aligns with organizational goals and strategies. Ensure the roadmap reflects both immediate needs and long-term strategic priorities

Experience Design: Provide insight in the capability roadmap into various channels, including in-person workshops, virtual training sessions, and e-learning platforms that would best support the development of each capability

Learning Implementation: Clearly communicate identified capability needs and priorities to the learning content development team. Provide detailed briefs and necessary context to ensure the creation of effective learning content

Monitoring and Reporting: Track progress against the capability development roadmap and adjust plans as needed. Establish key performance indicators (KPIs) to measure the effectiveness of learning programs. Develop and present regular reports on capability development initiatives, outcomes, and impact to senior leadership

Continuous Improvement: Stay updated on the latest trends and best practices in capability development and employee learning. Implement continuous improvement processes to refine capability identification and prioritization methodologies

Capability Building: Foster a culture of continuous learning and development within the marketing team. Implement initiatives that promote skill-building, knowledge transfer, and career development

Physical Requirements

Approximately 20-30% overnight travel.

Qualifications

Requires a Bachelor’s degree; Master’s degree in Business, Human Resources, or a related field preferred

8+ years of experience, including demonstrated history in learning and development, with a focus on marketing capabilities development preferred

Proven track record of identifying and prioritizing capability needs within a marketing or business environment

Ability to develop and execute a strategic roadmap that aligns with organizational goals

Strong knowledge of the pharmaceutical industry and marketing functions

Familiarity with learning and development practices and technologies

Proven experience in designing effective learning programs

Ability to work collaboratively with diverse teams and stakeholders

Excellent communication and interpersonal skills to effectively engage stakeholders

Strategic Planning, Execution and follow-through skills required

Strong leadership and management skills to drive a culture of continuous learning

Ability to analyze data and feedback to measure the impact of learning initiatives and inform future strategies

Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.