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Great Lakes Outreach Wisconsin

Milwaukee / Global

Marketing Assistant

Job Description

*This is an onsite role managing marketing promotions work.

We are looking for an Entry Level Marketing Assistant to help us build our brand and raise brand awareness with target audiences. Paid training will be provided. The type of candidate we are looking for is excited about joining the workforce and will bring a fresh approach to our office vibe. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You’ll need to uncover consumer insights and deliver innovative marketing campaigns to drive sales. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Ultimately, you’ll help us improve our company’s reputation and drive growth and revenue.

Tasks: Increase sales with strategic brand positioning and territory management

Shape and communicate our vision and mission through public speaking and one-on-one presentations

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Requirements and skills Ability to receive training and coaching in identifying target audiences and devising effective campaigns

Can handle fieldwork and high volume of in person interaction

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Up-to-date with latest trends and marketing best practices

Degree in marketing or a related field

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you!

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