General Manager+

General Manager+

At TEAM FX, we strive to make a positive impact in the lives of others EVERY SINGLE DAY! We've created a fitness and wellness experience that inspires people to perform and feel their best. We employ elite, high-performing team members who have an unparalleled commitment to customer service and satisfaction. Individuals who are passionate about health and wellness, not only for themselves, but for members and prospective members. We empower members, providing them with extraordinary facilities and services that help them achieve their goals and live their best life.

The growth and success of a location depends on its people and how they are led. The General Manager+ has sole oversight over the day-to-day operations and management of the entire facility they set the standard for the TEAM, they are the stewards of our Culture and must embody our Core Values and use them to guide them and hold the TEAM accountable in everything we do at FX.

The General Manager+ is the Leader, they set the tone, they must bring the energy and take pride in our mission and their TEAM. They create a positive work environment to empower our TEAM to do great things, motivating and inspiring the TEAM to show up every day, excited and energized to provide an exceptional experience. They create a TEAM of critical thinkers that can handle whatever comes at them with honesty and compassion, maintaining an open mind and positive outlook. They create an internal culture where communication is open and honest, where they believe that being a good listener and responding in a level-headed and compassionate manner is an integral part of providing an exceptional experience with our guests and within our TEAM.

The General Manager+ will collaborate with the Regional Facility Operations Manager to create the annual strategic goals and revenue projections for their facility and will be responsible for driving revenue and sales growth to meet/exceed weekly, monthly and yearly goals. The General Manager leads their team daily to achieve FX's mission to make a positive impact on lives through passion, engagement and evolution.

Lead Inspire Manage Accountability (LIMA)

• Inspire the TEAM by creating an environment that embraces our culture, drives initiative and accountability to achieve goals, empowering the TEAM to work efficiently & effectively to identify and resolve issues and going above and beyond to meet the needs and provide the most exceptional experience for each and every guest and member.
• Understands the company's mission statement, core values, and overall culture of FX, and serves as a Champion - leading by example and holding all teammates accountable to our values and standards.
• Maintains managerial oversight for the entire facility and communicates regularly to the TEAM, Guests and partners notifying of any facility news, updates, issues, TEAM changes, etc. Communication is key in ensuring employee, guest and partner satisfaction.
• Accountable for the daily, monthly, yearly financial performance of the facility while driving revenues and managing expenses.
• Review key metrics and areas of focus with managers to support the development of action plans and activities that drive improvement in key metrics.
• Conducts two scorecard meetings with all personal trainers on Weeks 2 and 4 of every month. Week 2 is a touch base and progress check, Week 4 ensures current month's targets are achieved and next month's targets and plan is in place.
• Conducts a monthly 1 on 1 with Senior Team Lead, Team Lead, and or Guest Relations teammates to ensure all daily, weekly, and monthly membership sales targets are achieved for current month and established for the following month.

Develop & Implement Strategy

• In collaboration with Regional Manager, work to create strategic annual goals: lives impacted, revenue to goal, budget, TEAM hiring/development, Guest Satisfaction, etc.
• Develop strategy for the facility to drive TEAM, PRODUCT and GROWTH based off of the annual strategic goals set by Corporate.
• Implement effective strategies to achieve location and TEAM goals.
• Strategically maintain budgets and inventory.
• Ensure weekly trackers and monthly trainer & location scorecards are accurate and completed on time.

Policy & Procedures

• Effectively manage and communicate policies and procedures and ensure they are being uniformly enforced.
• Maintain high standards by upholding all playbooks and ensuring all policies and procedures are followed according to the TEAM FX Handbook.
• Hold teammates accountable to all policies and procedures; And coach and/or take disciplinary action, as needed.
• Ensure all TEAM members adhere to dress code at all times.
• Ensure Personal Trainers and Group Exercise Instructors certifications are up-to-date and those who are expiring are on track for recertification CEU's.
• Identify areas for improvement and/or additional policy & procedures that would evolve our facility and services to continue to provide the most exceptional experience for our guests.
• Ensures all teammates follow the FX Guest Tour Process and everything it entails

Guest Experience

• Ensure the TEAM is providing an exceptional experience through maintaining a "stage-ready" facility and upholding the FX standard, as laid out in the operations playbook.
• Develop and deploy key strategies to aid in member/guest retention and engagement, working with Marketing and Wellness Services to execute any onsite events or member engagement activities.
• Be open to guest feedback and implement a strategy to better meet guest satisfaction, responding quickly to member inquiries and concerns.
• Conduct a daily walkthrough of the facility to ensure cleanliness and safety of the facility is "state-ready" at all times.
• Committed to delivering an exceptional guest experience: greeting members, walking through the facility, and building rapport with guests and members.
• Write monthly General Manager+ emails to engage members, provide updates, promotions, upcoming events/seminars, etc.
• Promotes awareness of all services through member and guest communications
• Coordinate with all vendors ensuring facility retail/products/supplies are fully stocked with accurate inventory counts.
• Ensure maintenance schedules are being followed, to ensure equipment is working properly to reduce injury and limit liability, coordinating the repair and replacement of defective equipment when required.
• Manage all facility maintenance and repairs.

Services

• Responsible to drive to meet/exceed all services projections: Including but not limited to; lead follow ups, booking guest appointments, exceptional guest experience and FX Guest Tour Process, overcoming objections, closing membership sales and personal training, booking personal training appointments for new members, obtaining referrals, family add-ons, setting up the FX Well app, and all aspect of proper new member onboarding.
• Meet and exceed leads to conversions goals. Daily, weekly and monthly targets apply for each individual teammate and the location.
• Ensures STL and GR Teammates are meeting and exceeding behavior expectations that drive increases in leads, guest appointments, guest tours, membership sales, and personal training engagement.
• Ensures Salaried Trainers are set up with a minimum of 5 FA's per week (10 per week is the target) during weeks 2-12 of start date.
• Coach and develop personal trainers to generate their own leads and FA's through outreach, meeting new members and guests (T.O. Process), referrals, building relationships with company partners (UA, TH, Physical Therapy, Cardiac Rehab) and local businesses.
• Identify best practices and opportunities to drive improved results.
• Identify new opportunities to help the facility to grow and improve membership and personal training revenue.
• Works in collaboration with marketing department to create promotional activities to increase revenue and member satisfaction.
• Leverage local and community relationships to increase brand awareness, lead generation and conversion.
• Accountable for the member experience, engagement, acquisition, and retention.
• Responsible for ensuring salary trainers are engaged with members and integrated into the membership sales and tour process, in order to meet/exceed weekly fitness assessment goals and revenue projections.
• The General Manager+ will also be responsible for building and maintaining a personal training client base and will have a maximum number of hours allotted monthly for personal training as directed by the Regional Facility Operations Manager.

Team Development and Retention

• Train and develop teammates through inspiring, coaching, and mentoring on company culture, location business goals, leadership and professional development, and exceptional guest experience.
• Encouraging open and honest feedback through weekly one-on-one meetings.
• Addressing situations directly in a clear compassionate manner.
• Showing up and being friendly, present and available for the TEAM.
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