Creative Director, Brand & Design (CPG)

A highly collaborative, consumer-focused marketing organization responsible for bringing a recognizable brand to life across digital, social, in-store, packaging, advertising, and experiential touchpoints

A fast-moving creative environment producing a high volume of integrated campaigns throughout the year, requiring both strong creative vision and the ability to execute at speed

A lean, established creative team of designers and content creators that is ready for a leader who can provide direction, raise the creative bar, and further develop the function

A broader marketing and brand organization where Creative partners closely across brand, product, digital, social, and other cross-functional teams

WHAT THEY OFFER YOU The opportunity to own and shape the creative vision for a highly visible consumer brand across both domestic and broader global applications

A true build-and-elevate opportunity, including helping transition additional creative work from external agency partners into a stronger internal creative capability

Leadership of a talented creative team with the ability to refine processes, workflows, resource allocation, and how creative work moves from concept through execution

A role that blends strategic creative leadership with enough hands-on involvement to stay close to the work, influence design standards, and help bring major campaigns to life

LOCATION Hybrid schedule with 3 days per week in the Charlotte office

Relocation assistance available for qualified non-local candidates

WHAT YOU WILL DO Set the creative direction and visual standards for the brand, ensuring campaigns and content feel cohesive while continuing to evolve the look and feel

Lead creative development across a high volume of integrated campaigns spanning digital, social, web, app, in-store materials, packaging, advertising, and other consumer-facing assets

Guide, mentor, and develop a team of designers and content creators while providing clear priorities, feedback, and creative direction

Partner across marketing, brand, product, digital, and other teams to translate business priorities into compelling creative concepts and executions

Strengthen creative operations by improving workflows, prioritization, timelines, resource planning, and production efficiency within a fast-paced environment

Provide creative direction to external partners while helping build the processes, capabilities, and team structure necessary to bring more work in-house over time

THE BACKGROUND THAT FITS 8+ years of progressive graphic, visual, or digital design experience with meaningful experience leading creative teams and directing integrated brand work

A strong graphic design foundation with the ability to both set creative strategy and confidently engage in the work when needed; proficiency with Adobe Creative Suite is expected

Experience developing high-volume, multi-channel consumer campaigns across a mix of digital and physical formats, including web, social, paid media, print, signage, packaging, or retail environments

Background in a fast-paced consumer environment such as QSR, food & beverage, retail, CPG, hospitality, or an agency supporting similar QSR brands

Experience leading teams, managing agency relationships, directing creative reviews, and presenting concepts and recommendations to senior stakeholders

Strong portfolio demonstrating visual storytelling, brand development, campaign concepting, and the ability to maintain quality and consistency across a large volume of creative work

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