Sales Operations Analyst

About Repay REPAY ("Realtime Electronic Payments" / NASDAQ TICKER: RPAY) is a publicly traded financial technology and payment processing company headquartered in Atlanta, Georgia, with offices across the country. REPAY enables its customers to accept payments anytime, anywhere, and through any channel while providing a secure, seamless, and enjoyable payment experience for end consumers. REPAY offers a suite of electronic payment and funding solutions, including debit and credit card processing, ACH processing, Instant Funding, and electronic bill payment systems with full IVR, text, and mobile capabilities. The scalability of its products allows merchants of all sizes to add an arsenal of intelligent payment technology solutions to their businesses without significant development costs or infrastructure investments.

About The Role REPAY is seeking a Sales Operations Analyst to support and optimize our go-to-market processes across Sales, Marketing, and Client Success. This role is responsible for maintaining the integrity of Salesforce data, managing lead lifecycle processes, developing reporting and dashboards, and partnering cross-functionally to improve operational efficiency.

The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced environment. This person will work closely with Sales Leadership, Marketing, Client Success, Finance, and Salesforce Administration teams to ensure our systems, processes, and reporting provide actionable insights that drive business growth.

About The Team The Sales Operations team’s mission is to:

Maintain the accuracy, integrity, and quality of data within Salesforce and supporting applications.

Manage and optimize lead lifecycle processes from creation through conversion.

Partner with Sales and Marketing to improve lead qualification, routing, and campaign attribution.

Deliver reporting, dashboards, and analytics that enable data-driven decision making.

Govern and enhance Salesforce-related business processes and integrations.

Drive operational excellence through process improvement and automation.

Serve as a trusted partner to go-to-market teams by providing timely support, training, and insights.

Responsibilities Manage the lead lifecycle process, including lead assignment, routing, enrichment, conversions and ongoing data hygiene

Maintain Salesforce data quality by identifying and resolving duplicates, ownership discrepancies, and incomplete records

Partner with Marketing to analyze campaign performance, attribution, and lead conversion metrics

Develop and maintain reports and dashboards related to:

Pipeline and funnel performance

Bookings and gross profit

Lead conversion and campaign attribution

SDR and Account Executive activity

Technology Partner performance

Territory and portfolio analysis

Executive and ad hoc reporting

Support forecasting and quota management process in partnership with Sales Leadership

Administer and optimize sales enablement and data enrichment tools, including ZoomInfo, RingLead, Sales Engagement, and related Salesforce integrations

Collaborate with Salesforce Administrators on system enhancements, business requirements, testing, and process improvements

Document business processes and provide end-user training to Sales and Client Success teams

Participate in cross-functional projects from requirements gathering through implementation and post-launch support

Identify opportunities for automation and operational efficiencies across the go-to-market organization

Skills & Experience Needed 2+ years of experience in Sales Operations, Revenue Operations, Business Operations, or a related analytical role

Experience working extensively in Salesforce CRM, including reports, dashboards, and data management

Experience with Salesforce-integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications

Strong analytical skills with experience interpreting and presenting business performance metrics

Advanced Excel skills, including pivot tables, lookups, formulas, and data analysis techniques

Experience using business intelligence and visualization tools such as Sisense, PowerBI, Tableau, or similar platforms

Experience working with data warehouses, data lakes, or SQL is a plus

Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously

Strong communication skills and the ability to collaborate effectively across technical and non-technical teams

Experience supporting data governance initiatives or establishing data quality standards is preferred

Bachelor's degree in Business, Finance, Information Systems, Analytics, or a related field preferred

EEO & Benefits REPAY is an Equal Opportunity Employer and we promote a company culture where diversity, equity and inclusion are central. We are committed to building our teams and growing a company in which employees can succeed, regardless of race, color, national origin, sex, sexual orientation, gender identity or expression, transgender status, pregnancy, religion, age (40 and over), disability, service in the uniformed services, protected veteran status, genetic information, or any other classification protected by federal, state or local law. We celebrate diverse backgrounds, views, and beliefs and continue to innovate and push the boundaries of what is possible. All benefits go into effect day one and include comprehensive healthcare coverage for employees, life insurance, disability insurance, and work-life balance resources. Our benefits package also includes a 401(k) employer match and an Employee Stock Purchase Plan. REPAY employees are eligible to participate in our Annual Bonus Program based on performance.

We are interested in every qualified candidate who is eligible to work in the United States. This position is not eligible for hire in California. We are not able to sponsor visas.

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