Marketing Manager

You'll oversee and manage a wide variety of marketing initiatives, including:

Digital Marketing Manage and optimize Google Ads campaigns

Monitor conversions, cost per lead, and campaign performance

Build and improve landing pages

Analyze website traffic and marketing analytics

Improve SEO across multiple websites

Website Management Maintain and update WordPress websites

Create new landing pages

Update clinic information, provider bios, and marketing content

Monitor website performance, forms, and user experience

Creative Marketing Design flyers, advertisements, and promotional materials in Canva

Create recruitment marketing campaigns

Produce newsletters and email marketing campaigns

Develop educational marketing content

Create AI-generated videos using modern marketing tools

Recruitment Marketing Build direct mail campaigns for dentist recruitment

Manage incoming dentist leads

Coordinate follow-up campaigns through email, phone, and text

Maintain CRM pipelines and marketing automations

Analytics & Reporting Track campaign performance

Review CallRail recordings and marketing data

Analyze Microsoft Clarity heatmaps and visitor behavior

Present monthly marketing reports and recommendations

Identify opportunities to improve marketing ROI

Brand Growth Support new clinic openings

Assist franchise marketing initiatives

Create marketing assets for multiple departments

Help develop new marketing strategies as the company continues to grow

Requirements Five or more years of relevant marketing experience is preferred.

Experience with some (or all) of the following is a plus:

Google Ads

WordPress

SEO

Google Analytics

Google Tag Manager

Canva

Mailchimp

CallRail

Microsoft Clarity

CRM platforms (Pipedrive preferred)

AI marketing tools such as HeyGen or Arcads

Core Competencies Demonstrates expertise in Digital Marketing, including Google Ads management, SEO optimization, and website performance analysis. Proficient in utilizing marketing tools such as Canva and CRM platforms to enhance brand growth and recruitment marketing efforts.

Highest-signal resume keywords Google Ads Management

SEO Optimization

WordPress Website Management

Google Analytics

Canva Design

ATS Optimization Keywords Hard Skills Digital Marketing

Campaign Performance Analysis

Landing Page Creation

Email Marketing

AI Marketing Tools

Soft Skills Creative Marketing

Analytical Thinking

Communication

Industry Keywords Marketing ROI

Recruitment Marketing

Brand Growth

Marketing Automation

Franchise Marketing

Tools & Technologies Google Tag Manager

Mailchimp

CallRail

Microsoft Clarity

Pipedrive

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