Marketing Manager

The Colorado Asphalt Pavement Association (CAPA) is the leading non-profit trade association representing the asphalt pavement industry in Colorado. CAPA supports its members through technical services, training, advocacy, and industry events, and serves contractors, suppliers, consultants, and public agencies across the state.

Position Summary The Marketing Manager leads CAPA's marketing program, membership services, and events.This position is central to how CAPA communicates with and serves its members and works closely with the Executive Director and staff to advance the association's mission.

Primary Duties Marketing – Lead CAPA's marketing program, including: Development and execution of an annual marketing/communications plan

Publications and newsletters

Website, email marketing, and social media content and analytics

Branding

Exhibit booth presence at trade conferences and industry events

Sponsorship and advertising sales to support non-dues revenue

Committee support

Membership – Lead CAPA's membership services, including: Member outreach, recruitment, and retention efforts against annual goals

Member directory and CRM/database (AMS) management

Member fulfillment and engagement

Tracking and reporting membership metrics to the Executive Director

Events – Plan, lead, organize, and implement CAPA events, including: Annual BBQ, Golf Tournament, Christmas Party, Awards Program

Support for the Annual Conference

Volunteer and committee coordination for event execution

Budget & Reporting Manage budget for marketing, membership, and events functions

Track ROI and report on marketing/membership KPIs

Contribute updates to Board and Executive Director on program performance

Qualifications Bachelor's degree (BA/BS), marketing or related field preferred

Minimum 5-8 years of experience in an industry association, marketing, business development, sales, or related field

Strong, outgoing personality with excellent communication skills

Experience with CRM/AMS platforms and email marketing tools; InDesign and Adobe

Enthusiastic advocate for CAPA, asphalt industry, and construction

Office-based in Centennial with occasional in-state travel and periodic evening hours for CAPA events and the Annual Conference.

CAPA offers a competitive benefits package including health insurance, a 401(k)-retirement plan, paid time off, and paid holidays.

Role Highlights Salary Range: $80,000 – $100,000 (based on experience)

Key Responsibilities: Brand strategy, email/social content, member recruitment & retention, event execution (Annual BBQ, Golf Tournament, Annual Conference & more), and budget management. Works closely with the Marketing Committee, Awards Judge Team, Golf Tournament Committee, and the Annual Conference Planning Committee.

CAPA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

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